Cole & Weber

Project Butterfly

We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.

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Client: Cole & Weber United

We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.