Hydro Flask was always known for hydration control. Cold stays cold for 24 hours. Hot stays hot for 6. Now they're also known for personalization. Cole & Weber introduced the My Hydro program, which lets people start with one of seven sizes and allows them to customize the strap, cap, flask, and bottle with 12 new colors. That's 183,456 combinations for people to choose from, which is roughly the population of Worcester, Massachusetts.
That's some colorful hydration.