Cole & Weber

Work

  • Sochi Olympics - Winter 2014

    Special Link: http://vimeo.com/84412387

    Propagating the Olympic spirit during the Winter Olympics 2014 in Sochi, Russia. more

    Client: IOC

    Sochi Olympics - Winter 2014

    Propagating the Olympic spirit during the Winter Olympics 2014 in Sochi, Russia.

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  • Fa La La La Lottery

    Special Link: http://www.walottery.com/holiday/

    Washington's Lottery is celebrating a different kind of holiday season--a season where you can mix things up a bit, bring the fun, and give bigger than you ever could have imagined. more

    Client: Washington's Lottery

    Brochure: Labatt

    Fa La La La Lottery

    Washington's Lottery is celebrating a different kind of holiday season--a season where you can mix things up a bit, bring the fun, and give bigger than you ever could have imagined.

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  • Group Play

    Humans are social creatures, always doing stuff together.  The Lottery shouldn’t be any different.  Through the Group Play App from Washington’s Lottery people can bring their … more

    Client: Washington's Lottery

    Brochure: Labatt

    Group Play

    Humans are social creatures, always doing stuff together.  The Lottery shouldn’t be any different.  Through the Group Play App from Washington’s Lottery people can bring their friends together to help increase your chances of winning and boost their collective imaginations.

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  • My Chateau

    Everyone has an ideal state of mind– where daily hassles are removed and positive forces align so you can enjoy life. We call this My Chateau. And just as no two people are alike, no two … more

    Client: Ste Michelle Wine Estates

    Brochure: Labatt

    My Chateau

    Everyone has an ideal state of mind– where daily hassles are removed and positive forces align so you can enjoy life. We call this My Chateau. And just as no two people are alike, no two Chateaus are either. Our campaign gave people the chance share the unique elements that make up their own Chateau. 

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  • Department of Imagination #IFIWON

    By promoting the hashtag #ifiwon, we received thousands of ideas about what people would do if they won the lottery. These tweets became fuel for our campaign. Many of the initial submissions were … more

    Client: Washington's Lottery

    Brochure: Labatt

    Department of Imagination #IFIWON

    By promoting the hashtag #ifiwon, we received thousands of ideas about what people would do if they won the lottery. These tweets became fuel for our campaign. Many of the initial submissions were rather expected, but we visualized them in surprising ways to show just how imaginative and outlandish lottery dreams can be.

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  • The Best of Us - Summer 2012

    Special Link: https://vimeo.com/52243274

    The Olympic Movement celebrates three core values – humanity, respect and excellence.  In essence, it’s a movement that brings out the best of us individually and collectively.  … more

    Client: IOC

    Brochure: Labatt

    The Best of Us - Summer 2012

    The Olympic Movement celebrates three core values – humanity, respect and excellence.  In essence, it’s a movement that brings out the best of us individually and collectively.  This work celebrates that fact.

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  • Layers

    Special Link: http://www.youtube.com/watch?v=ZM9H0oaEL8c

    Not every situation is as it seems. With an education from Capella University, grads are able to peel back the layers and see how they can make a difference in the lives of others. more

    Client: Capella University

    Brochure: Labatt

    Layers

    Not every situation is as it seems. With an education from Capella University, grads are able to peel back the layers and see how they can make a difference in the lives of others.

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  • The Best of Us - Winter 2010

    Special Link: http://youtu.be/u7SrMNiH5wU

    The Olympic Movement celebrates three core values – humanity, respect and excellence.  In essence, it’s a movement that brings out the best of us individually and collectively.  … more

    Client: IOC

    Brochure: Labatt

    The Best of Us - Winter 2010

    The Olympic Movement celebrates three core values – humanity, respect and excellence.  In essence, it’s a movement that brings out the best of us individually and collectively.  This work celebrates that fact.

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  • Project Butterfly

    Special Link: http://vimeo.com/35015264

    We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating … more

    Client: Cole & Weber United

    Project Butterfly

    We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.

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  • Inspire Giving

    Capella learners have chosen to earn their degree so they can make a difference in the lives of others. Rather than waiting until graduation, Capella offered up The Inspire Giving program, an app that … more

    Client: Capella University

    Brochure: Labatt

    Inspire Giving

    Capella learners have chosen to earn their degree so they can make a difference in the lives of others. Rather than waiting until graduation, Capella offered up The Inspire Giving program, an app that allowed learners to direct donations towards groups of their choice as they progressed through their coursework.

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  • Around the World in 40 Days

    Bloggers took us on a 40-day journey around the world using OneNote as their go-to vacation-planning hub. The campaign utilized multiple blog and banner placements that pushed to the 40 Days travel … more

    Client: Microsoft

    Brochure: Labatt

    Around the World in 40 Days

    Bloggers took us on a 40-day journey around the world using OneNote as their go-to vacation-planning hub. The campaign utilized multiple blog and banner placements that pushed to the 40 Days travel site, where visitors could customize their own cloud-based travel plans.

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  • The Best of Us Challenge

    We created an experience that allowed youth around the world to reconnect with the Olympic Movement and show the world what they were best at. more

    Client: IOC

    Brochure: Labatt

    The Best of Us Challenge

    We created an experience that allowed youth around the world to reconnect with the Olympic Movement and show the world what they were best at.

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  • Bad Gift Face

    Small gifts can sometimes be the worst. Instead of giving a gift card or pair of socks, why not give the small gift that could turn into something big. more

    Client: Washington's Lottery

    Bad Gift Face

    Small gifts can sometimes be the worst. Instead of giving a gift card or pair of socks, why not give the small gift that could turn into something big.

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  • Matter

    We differentiated Capella from the typical “learn & earn” communications in the category by positioning them as a university that didn’t just help you earn a degree, but ignited … more

    Brochure: Labatt

    Matter

    We differentiated Capella from the typical “learn & earn” communications in the category by positioning them as a university that didn’t just help you earn a degree, but ignited your purpose.

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  • The United Countries of Baseball

    Rather than celebrate the athletes, why not celebrate fans? Here, baseball fanatics can pledge their allegiance to their favorite team, no matter where they live and, in real time, use their votes to … more

    Client: Nike

    Brochure: Labatt

    The United Countries of Baseball

    Rather than celebrate the athletes, why not celebrate fans? Here, baseball fanatics can pledge their allegiance to their favorite team, no matter where they live and, in real time, use their votes to change the borders of the United Countries of Baseball. 

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  • Learn to Lottery

    We’re dispelling Washingtonians' fears by demonstrating that there’s no wrong way to play the Lottery. In fact, it’s easy, engaging and fun. more

    Client: Washington's Lottery

    Learn to Lottery

    We’re dispelling Washingtonians' fears by demonstrating that there’s no wrong way to play the Lottery. In fact, it’s easy, engaging and fun.

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  • Baseball

    We helped Nike increase their share of baseball apparel at key retailers. more

    Client: Nike

    Baseball

    We helped Nike increase their share of baseball apparel at key retailers.

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  • Jug Simple

    Jug Simple was a movement that celebrated Carlo Rossi’s iconic jug, encouraged a younger generation of drinkers to imagine what their empty jugs could be—and ultimately helped the brand … more

    Client: Carlo Rossi

    Brochure: Labatt

    Jug Simple

    Jug Simple was a movement that celebrated Carlo Rossi’s iconic jug, encouraged a younger generation of drinkers to imagine what their empty jugs could be—and ultimately helped the brand find a new audience that could drive their growth.  

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  • Veterans Raffle

    Sometimes even heroes need help. So with every purchase of a Lottery Raffle ticket, we'll donate money to support veterans returning home.

    more

    Client: Washington's Lottery

    Veterans Raffle

    Sometimes even heroes need help. So with every purchase of a Lottery Raffle ticket, we'll donate money to support veterans returning home.

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  • Design Gallery: Powerpoint Facebook App

    The Designer Slide Collection gave PowerPoint a modern facelift.  We provided our fans exclusive designs created by some of today’s most recognized up and coming designers. more

    Client: Microsoft

    Brochure: Labatt

    Design Gallery: Powerpoint Facebook App

    The Designer Slide Collection gave PowerPoint a modern facelift.  We provided our fans exclusive designs created by some of today’s most recognized up and coming designers.

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  • Creature Creator: Outlook Facebook App

    Email can often get out of control – just like your Facebook content.

    The Outlook Creature Creator gave people a way of ‘taming’ that content – exploring the new features of … more

    Client: Microsoft

    Brochure: Labatt

    Creature Creator: Outlook Facebook App

    Email can often get out of control – just like your Facebook content.

    The Outlook Creature Creator gave people a way of ‘taming’ that content – exploring the new features of Outlook while having fun.

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  • Beneficiary

    Now every Lottery ticket fuels more than just one person’s imagination—it helps fund kids’ dreams of going to college. more

    Client: Washington's Lottery

    Beneficiary

    Now every Lottery ticket fuels more than just one person’s imagination—it helps fund kids’ dreams of going to college.

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  • PowerPoint Slidefest

    Slidefest provided a call to arms for those who understand the power of Microsoft PowerPoint and use it wisely. This campaign gave them a platform to share their knowledge and skills with others. more

    Client: Microsoft

    Brochure: Labatt

    PowerPoint Slidefest

    Slidefest provided a call to arms for those who understand the power of Microsoft PowerPoint and use it wisely. This campaign gave them a platform to share their knowledge and skills with others.

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  • The Tales of Colt 45

    "The Tales of Colt 45" celebrated the Colt 45 brand experience—pre-partying, post-partying and intimate encounters unlikely to end in marriage—in ways that made the brand relevant to a new … more

    Client: Colt 45

    Brochure: Labatt

    The Tales of Colt 45

    "The Tales of Colt 45" celebrated the Colt 45 brand experience—pre-partying, post-partying and intimate encounters unlikely to end in marriage—in ways that made the brand relevant to a new generation. 

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  • Words To Grow By

    We encouraged moms to share their motherly words of wisdom and the life lessons that fuel our growth.

    more

    Client: Tree Top

    Words To Grow By

    We encouraged moms to share their motherly words of wisdom and the life lessons that fuel our growth.

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  • Basketball

    Our work helped Nike build a connection with teen ballers while driving sales at key retailers. more

    Client: Nike

    Basketball

    Our work helped Nike build a connection with teen ballers while driving sales at key retailers.

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  • Rainier Vision

    This branded content series brought both Rainier’s mythology and business back to life, bigger and better than ever. more

    Client: Rainier Beer

    Brochure: Labatt

    Rainier Vision

    This branded content series brought both Rainier’s mythology and business back to life, bigger and better than ever.

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  • Running

    Running has become a key pillar of Nike’s portfolio.  Whether for cold weather running or just introducing new running shoes, we’ve helped Nike maintain leadership in this segment. more

    Client: Nike

    Running

    Running has become a key pillar of Nike’s portfolio.  Whether for cold weather running or just introducing new running shoes, we’ve helped Nike maintain leadership in this segment.

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  • Hello, Goodbuy — Electronics

    To help build preference for Target as women’s preferred electronics destination, we created programs that helped women decode the language of electronics and empower them to make smart … more

    Client: Target

    Brochure: Labatt

    Hello, Goodbuy — Electronics

    To help build preference for Target as women’s preferred electronics destination, we created programs that helped women decode the language of electronics and empower them to make smart purchases.

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  • Football

    Our work has helped position Nike as a go-to brand for high school football players. more

    Client: Nike

    Football

    Our work has helped position Nike as a go-to brand for high school football players.

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  • Man of the Match

    Building on the rampant fandom surrounding the Seattle Sounders Football Club, we gave fans the chance to rally behind their favorite player to play and win together. more

    Client: Washington's Lottery

    Man of the Match

    Building on the rampant fandom surrounding the Seattle Sounders Football Club, we gave fans the chance to rally behind their favorite player to play and win together.

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  • Beware the Long Ball

    With the All-Star game headed to town, we created a public service campaign designed to warn local citizens of long-flying balls and encourage them to stock up on Nike protective gear at their local … more

    Client: Nike

    Beware the Long Ball

    With the All-Star game headed to town, we created a public service campaign designed to warn local citizens of long-flying balls and encourage them to stock up on Nike protective gear at their local Dick’s Sporting Goods.

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  • Grand Opening & Sculpture Park

    This work around the launch of two new Seattle Art Museum properties tapped into Seattleites’ natural creative curiosity. As one of the top creative cities in the country, people here are always … more

    Client: Seattle Art Museum

    Grand Opening & Sculpture Park

    This work around the launch of two new Seattle Art Museum properties tapped into Seattleites’ natural creative curiosity. As one of the top creative cities in the country, people here are always looking for a fresh perspective – and SAM delivers.

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  • Garden Fresh Café

    We re-energized Gardenburger through an experience that freshened up the vegetarian lifestyle. Working with renowned chefs from around the country, we created a recipe series comprised of new, … more

    Client: Gardenburger

    Brochure: Labatt

    Garden Fresh Café

    We re-energized Gardenburger through an experience that freshened up the vegetarian lifestyle. Working with renowned chefs from around the country, we created a recipe series comprised of new, adventurous meals that showed Gardenburger was more than just a burger.

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