Cole & Weber United - What We Do
It's a question asked often of ad agencies: "What do you do?" The short answer is: solve business problems. The medium answer is: solve business problems by widening the boundaries of “traditional” advertising to include entirely new and once-unheard-of ways of engaging the consumer. The long answer is: see below for details.
Everything is Custom-Made
What we create is defined by what each client needs to accomplish. That said, here’s an incomplete list of things we can and cannot do.
- Branded elevated public transit? Yes.
- Broadcast production? Yes.
- Television show production? Yes.
- Media planning/buying/creation? Yes.
- Exotic fish insemination? No.
- Product invention? Yes.
- Cross-stitch? No.
- Collateral? Point of purchase? Brochures? Yes. Yes. Yes.
- Branded media-agnostic entertainment? Ummm… we think so, yes.
- Radio? Yes.
- Web sites? Blogs? Microsites? Yes. Yes. Heavens yes!
- Direct mail? Yes.
- Print? Yes.
- Refrigerator magnet with fiber guide for a healthy Colon? Yes, once, but we’re not doing it again.
We're in a Multibillion-dollar Industry With a Net Asset Value of Zero
An agency is no more than the sum of the people it employs. And hard work and collaboration sharpen the ability (of agency and client alike) to spot and stand up for the best ideas.
That's why the hardest-working clients reap the greatest rewards: We are more of a business accomplice than an agency.
No one knows more about reaping rewards than our Performance Marketing Group (PMG), the lead-generation side of our branding offensive. (Not that our other groups don’t "perform."). Learn More >>
