Cole & Weber United - Performance Marketing Group
Maybe it’s a holdover from our childhood,
but we in the Performance Marketing Group (PMG) love to share. We’ll share our ice cream with you. We’ll share our sandbox toys with you. And perhaps most importantly, we’ll share marketing risk with you. That’s why our group represents the purest form of agency accountability available to marketers. Here’s how it works:
We specialize in full—service lead generation through online advertising, including banners, search, rich media, email, affiliate marketing, incentive placements, sweepstakes and content sponsorships. Because the PMG operates strictly through cost-per-lead or cost-per-acquisition models, our compensation is directly tied to our clients’ success.
Within this structure, the PMG typically shoulders many lead-generation costs upfront: strategic planning, creative execution, media and optimization. Our in-house team—which includes account and project management, creative, technology and media services—captures and validates lead information according to client needs. We then provide that information for a fee to our clients, who pay only for qualified leads or customers. With this model, we have a proven track record of generating nearly a million qualified leads a year.
See? Isn’t it nice to share?
