Cole & Weber

People

  • Mike Doherty

    Mike Doherty

     

    President

    (bio)
    Mike Doherty

    Mike Doherty

    President

    Role:  The boss. Mike oversees client strategy and agency operations—and his passion lies in exploring new ways to push the boundaries of traditional advertising to drive business for clients.  

    Claims to fame: Since joining Cole & Weber, the agency has produced a TV show for Pabst, built a line of furniture for Gallo, developed a media player to syndicate live content for Microsoft, and produced a lead management tool that enables clients to track the effectiveness of their marketing all the way to the media placement. Prior to Cole & Weber, Mike thought it was a great idea to start his own agency in the middle of a recession. He survived and garnered enough national recognition from Lurzer’s Archive, D&AD, the Clio Awards and The One Show to sell it only 8 years later. Mike likes to write and is often an expert contributor to Fast Company, WARC, Media Post, Creativity and various other business magazines.
     
    Inspired by: Traveling, curious people, things I notice while running, learning anything new

    Past brands: Pabst, TiVo, Tillamook, Gallo, Subaru, Gold Toe, Kellogg’s

  • James Mackenzie

    James Mackenzie

     

    Director of Strategic Planning

    (bio)
    James Mackenzie

    James Mackenzie

    Director of Strategic Planning

    Role: Research bloke. James was an early pioneer in the integration of multidisciplined, 360° brand strategies. It's his job to uncover compelling consumer insights that provide opportunities for more meaningful brand experiences.

    Claims to fame: In London, survived being on the boards of both a creative ad shop and a DM agency at the same time. Led the restructure of Lloyds Bank’s direct-response strategy as a profitable brand-building medium (as opposed to a customer-torturing one). Effie winner, inventor of the whisky blending kit. Only one truly interesting fall in 20 years of horseback adventuring—so far.

    Inspired by: The thrill of disorientation, loud movies on a wide screen, body language in supermarkets, games, seeing how unpaved corners of the world look from the back of a horse, link-sharers.

    Past brands: Lloyds TSB, Diageo, Savoy Group of Hotels, Visa, Boeing, Pabst, Gallo, Capella University

  • Pete Anderson

    Pete Anderson

     

    Director of Production

    (bio)
    Pete Anderson

    Pete Anderson

    Director of Production

    Role:  The maker of things. Pete brings ideas to life using the best-in-class production resources.  

    Claims to fame: Pete successfully built and integrated production departments at both Cole & Weber and Publicis West. His approach to integrating production responsibilities leads to more efficient and more collaborative creative campaigns. The digital and broadcast work that Pete produces has been recognized by Communication Arts, The Clios, FWA, The One Show and Shoot Magazine spot of the year.
     
    Inspired by: Anything on any screen, The Beastie Boys, ESPN the Magazine and my family.

    Past brands: T-Mobile, Powerade, Coinstar, Dish Networks, PetSmart, Citi

  • Pat McKay

    Pat McKay

     

    Executive Creative Director

    (bio)
    Pat McKay

    Pat McKay

    Executive Creative Director

    Role:  Creative guy. Likes to move his hands around a lot. It’s his job to help make every creative execution the best execution the agency can possibly do. Sounds both easier and harder than it actually is.  

    Claims to fame: : 20 years of experience. He was most recently a creative director at Wieden & Kennedy and Goodby, Silverstein & Partners. His work has been recognized by Cannes, The One Show, The Clios, D&AD, New York Art Directors Club, London International, The Effies, Andy Awards, The Webbys, AICP, The Kellys, CA Magazine, Los Angeles Belding Awards and The Emmys.
     
    Inspired by: Great writing. Great art. Great French fries. He gets inspired pretty easily.

    Past brands: Got Milk?, Comcast, Honda, Arla Foods UK, Microsoft, The Commonwealth Bank of Australia, Nestea Europe, and Starbucks.

  • Trisha Mills

    Trisha Mills

     

    Connections Director

    (bio)
    Trisha Mills

    Trisha Mills

    Connections Director

    Role:  : Making connections. She works hard for all clients to uncover the hidden insight that will lead to unique ways to connect brands with audiences. It’s her job to make sure the message, the consumer and challenges we are trying to solve are the basis of all connection strategies.  

    Claims to fame: : 20 years experience working with big global agencies (McCann Erikcson, Saatchi&Saatchi) and privately held creative shops (WONGDOODY). She grew up in Connection Planning, but is a generalist at heart – forward thinking about her clients’ business problems and always looking for ways to integrate Connection Planning with the Strategy and Creative work.
     
    Inspired by: A curious mind, people’s stories, exploring, reading, long dinner parties - sharing food, wine and laughter with family & friends.

    Past brands: Alaska Airlines, Cedars-Sinai Hospital, Western Governors University, Coffee Bean & Tea Leaf, TireBuyer.com, Washington Mutual, R.E.I., DoH Anti-Tobacco

  • Fred Hammerquist

    Fred Hammerquist

     

    Creative Director / Outdoor Group

    (bio)
    Fred Hammerquist

    Fred Hammerquist

    Creative Director / Outdoor Group

    Role: Outdoor junkie. Rides bikes, climbs mountains, runs marathons and makes sure the outdoor group is delivering the goods for compelling strategies and authentic creative.

    Claims to fame: 25 years working in the outdoor/active sports space. Worked as executive CD at both DDB Worldwide and Foote Cone & Belding before starting Hammerquist Studios in 2005. Has helped numerous top brands in the active sports world develop winning brand strategies and creative work. Has won creative awards in Communication Arts, The One Show, New York Art Directors Club, Clios and the Andy Awards.

    Inspired by: High places, endurance sports, deep powder and great winemakers.

    Past brands: The North Face, K2 Sports, Holland America, Specialized Bikes, Brooks Running, Sage Fly Fishing.

  • Justin Stone

    Justin Stone

     

    Senior Director / Content

    (bio)
    Justin Stone

    Justin Stone

    Senior Director / Content

    Role: Driving organic and human relationships between brands and consumers through content marketing and social media activations. Brands can no longer “talk at” their audiences, but rather “speak with” them to understand what is important and demonstrate how their product/service helps to achieve a desire resolution. The majority of those conversations happen at eye-level, they happen frequently and across a bevy of communication devices. It’s important in this day and age of audience fragmentation, brands should think of themselves as publishers who must try different approaches and not be afraid to fail.

    Claims to fame: Within his traditional media role Justin helped to see his clients see past “traditional" branded opportunities for more custom executions that helped to drive a deeper story. His role transitioned to integrated marketing/content development where Justin excelled as an idea generator grounded in consumer-driven strategies. Oh, and he won Nickelodeon GUTS when he was 14. So, there’s that.

    Inspired by: Pat McKay, crossing the finish line of the marathon, a perfectly tuned drum kit, well lit bokeh, outdoor isolation.

    Past brands: Disney Parks, New Balance, Progressive Insurance, University of Phoenix, Ocean Spray, Santander Bank, ADT Security, American Family Insurance, Bank of America, Jack Daniels, Titleist, Tyson Chicken.