Cole & Weber

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  • Cole & Weber United Adds a New Partner

    Cole & Weber United Adds a New Partner

    read article
    September 19, 2013
    Cole & Weber United Adds a New Partner

    Cole & Weber United Adds a New Partner

    Cole & Weber United has hired a new fourth partner.

    Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years at TBWA\Chiat\Day, New York, where she led a key global account: GlaxoSmithKline, which includes anti-smoking brand Nicorette and Aquafresh toothpaste.

    Rowny "brings really great experience working with some of the worlds most iconic brands—from Coca-Cola to some of the Kraft brands and ConAgra brands to Mercedes-Benz and Nestlé and Unilever," said Mike Doherty, president of Cole Weber.

    Cole & Weber United's accounts include the International Olympic Committee, Chateu Ste. Michelle Winery, Tree Top, Microsoft and the Washington State Lottery. The agency employs about 60 staffers, all based at its Seattle offices. Rowny, who starts Oct. 1, is moving from New York for the job.

    The agency's other three partners are executive creative director John Maxham, director of insights and culture James Mackenzie and Doherty. Britt Peterson, formerly partner and director of growth strategy, has left for Publicis, Seattle. New business responsibilities at Cole & Weber United will be split between Doherty and Rowny.

    At TBWA\C\D, Rowny was a worldwide managing director. The GSK business is shared by the shop and its WorldHealth subsidiary, so Rowny worked across both. With her exit, the agency has named two account directors to lead GSK: Louise Fischer in New York and Mike Wortley in London, a TBWA representative said.

    Earlier in her career, Rowny was a client services director at SapientNitro. As a member of Nitro prior to its acquisition by technology company Sapient, she led ConAgra accounts like Healthy Choice and Hebrew National.

    Rowny's resumé also notes stops at Ogilvy & Mather and PricewaterhouseCoopers, where she was a change management consultant. That combination of consulting and creative agency experience distinguished her from other candidates, said Doherty.

    Read Adweek article here


    Adweek
    September 19, 2013
    Elizabeth - Adweek-1.pdf
  • Strong Headwinds for Universities Lacking a Focused Brand

    Strong Headwinds for Universities Lacking a Focused Brand

    read article
    August 22, 2013
    Strong Headwinds for Universities Lacking a Focused Brand

    Strong Headwinds for Universities Lacking a Focused Brand

    HIGHER education seems to be caught in a paradox. Jobs requiring advance degrees are predicted to outpace growth in other jobs, and yet, according to Preliminary U.S. Department of Education data, college enrollment declined in the Fall of 2011 for the first time in 15 years...

    Read entire article here or open PDF below


    Today's Campus
    August 22, 2013
    headwinds-1.pdf
  • Capitalizing on the Shot Occasion in a Positive Way

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    January 04, 2013

    Capitalizing on the Shot Occasion in a Positive Way

    On-premise spirits sales are on the rise again, and with cocktails comes specialty drinks and shots. A new study from Mike Doherty, president of Seattle-based adagency Cole & Weber United, in conjunction with research consultancy The Palmerston Group...

    Read entire article below.


    Wine & Spirits Daily
    January 04, 2013
    WineSpiritsDaily 1213 (2)-1.pdf
  • Cole & Weber Creates Campaign for Trident

    Cole & Weber Creates Campaign for Trident

    read article
    October 02, 2012
    Cole & Weber Creates Campaign for Trident

    Cole & Weber Creates Campaign for Trident

    Seattle-based creative agency Cole & Weber United recently announced a new campaign for Trident Seafoods (in particular, their number-one selling salmon burger). The integrated campaign includes OOH, radio, digital banners and a Web site...

    Read entire article here


    Media Inc.
    October 02, 2012
    MediaInc-2.pdf
  • Mother's Liquid Helper

    Mother's Liquid Helper

    read article
    September 24, 2012
    Mother's Liquid Helper

    Mother's Liquid Helper

    By Joel Stein


    It took nearly a year after having our son for my lovely wife Cassandra to get her body back to where it was before. It took nearly three years to get her drinking back to where it was before. For a while, she and her new-mom friends met once a week at the playground to watch their kids and have cheese and wine. "Being a stay-at-home mom is isolating," she told me. "If you're chilling out with other moms, it's social. I guess we could have been meeting for tea, but that seems a lot more dorky and a lot less fun."

    Read the rest of the article here.


    TIME Magazine
    September 24, 2012
  •  Doherty’s Olympic Games Diary

    Doherty’s Olympic Games Diary

    read article
    September 05, 2012
     Doherty’s Olympic Games Diary

    Doherty’s Olympic Games Diary

    This was my second Olympics, and while Vancouver was awesome, the Summer Games are on a whole other scale. There are more countries, more athletes, more people and more sports.

    We were honored to again get a taste of “Olympic Family” life  because of the promotional work our agency does for the International Olympic Committee (IOC).

    We were  treated to IOC credentials that gave us access to all the events through the IOC entrances and the Olympic Family lounges at each event, as well as use of the Olympic shuttle cars to get from event-to-event in their own Olympic Lane (much to the consternation of many Londoners).

    We arrived at Heathrow Airport before noon and after a quick shower and bite to eat, we were seated at our first event—women’s beach volleyball. The atmosphere was much more of a party than we realize on TV. There were conga lines, loud party music and lots of Halloween-like costumers, including wearable flags and other outward displays of country allegiance. At the match, we ran into Seattleites Bill Gates and his daughter Jennifer...*

    *Read the whole article below


    Marketing NW
    September 05, 2012
    Olympic Games Diary-1.pdf
  • Marketing Wine as a Respite From Women’s Many Roles

    Marketing Wine as a Respite From Women’s Many Roles

    read article
    August 29, 2012
    Marketing Wine as a Respite From Women’s Many Roles

    Marketing Wine as a Respite From Women’s Many Roles

    In the 1970s, Miller High Life introduced the “It’s Miller Time” campaign with commercials featuring men working at harrowing professions, like aerial firefighter pilots and high voltage wire repairmen, who joined co-workers for an after-work beer.

    A print ad from a new campaign for Chateau Ste. Michelle that is aimed at women, especially mothers, ages 25 to 38.

    An executive at the agency that created the campaign described Chateau Ste. Michelle as the friend who prods harried women to indulge.

    Winemakers today are taking a similar approach to market wine to women, particularly mothers, promoting wine as a break from juggling work, family and households...

    Read the whole article below


    New York Times
    August 29, 2012
    NYT_CSM_8.29-1.pdf
  • Beyond The Logo: How To Win At Olympic Sponsorship

    Beyond The Logo: How To Win At Olympic Sponsorship

    read article
    August 21, 2012
    Beyond The Logo: How To Win At Olympic Sponsorship

    Beyond The Logo: How To Win At Olympic Sponsorship

    This article is by Britt Peterson, director of growth strategy at Cole & Weber United 

    There’s been a lot of discussion around what brands succeeded during the Olympics. Who made the most of their affiliation?  What sponsors “won?” But moreover, it’s started a discussion around whether or not sponsorship is really worth it.

    Overall, I’m a believer that just sponsoring an event – while nice – doesn’t add much to a brand.  A logo here or there may add some credibility, but it doesn’t further people’s involvement with you.  Activating that affiliation is what’s important. When a brand is able to create an active connection between its brand promise and the purpose of the event, magic happens...


    Read full article below.


    Forbes
    August 21, 2012
    Britt Forbes-1.pdf
  • Pros from the creative, production and post communities assess 2012, explores prospects for rest of year and beyond

    Pros from the creative, production and post communities assess 2012, explores prospects for rest of year and beyond

    read article
    August 17, 2012
    Pros from the creative, production and post communities assess 2012, explores prospects for rest of year and beyond

    Pros from the creative, production and post communities assess 2012, explores prospects for rest of year and beyond

    As for lessons learned and reflections on the state of the industry thus far in 2012, SHOOT for its industry report card canvassed a cross-section of folks to get their responses to the following questions:

    Read the entire article here


    SHOOT
    August 17, 2012
    shoot-1.pdf
  • 5 reasons Myspace is making a comeback

    5 reasons Myspace is making a comeback

    read article
    August 01, 2012
    5 reasons Myspace is making a comeback

    5 reasons Myspace is making a comeback

    Cole & Weber's own Zach Smalley, Connections Supervisor, comments on why Myspace is making a comeback:

    "I think if they can land one big high-profile client, other marketers would come a clamoring," says Zach Smalley, connections supervisor at Cole &Weber. "Myspace needs marketers, and Facebook does not. I think Myspace is much more willing to work with smaller brands at this point. No matter what, it's going to be a slow upturn growth. It's not going to be any sort of overnight flip-a-switch type of deal where everyone gets back on the Myspace bandwagon."

    Read full article here


    iMedia
    August 01, 2012
    iMedia-1.pdf
  • 6 Ways to be a Pinterest Superstar

    6 Ways to be a Pinterest Superstar

    read article
    June 27, 2012
    6 Ways to be a Pinterest Superstar

    6 Ways to be a Pinterest Superstar

    By Britt Peterson, Director of Growth Strategy at Cole & Weber United

    The launch of another social community can often cause brands to flock around it like pigeons to a breadcrumb. They want to know the next new thing and feel they must "be there" in order to be relevant.

    But Pinterest isn't just another social community. It's an inspiration hub.

    Pinterest brings the fun of window shopping, watching an episode of "House Hunters," and flipping through a travel magazine all into one experience. So it's no wonder the average time spent there is over an hour per visit.

    Pinterest is aspirational. While Facebook is all about me -- where I am and what I'm doing -- Pinterest is the place where we can share who we want to be, what we want to do, or where we want to go. Those are powerful insights that brands can leverage.

    We recently completed a study on human sociability -- called Project Butterfly...

    Read the rest of Britt's article here


    iMedia
    June 27, 2012
    Download PDF
  • Apple juices are all the same, right? Uh, no.

    Apple juices are all the same, right? Uh, no.

    read article
    June 25, 2012
    Apple juices are all the same, right? Uh, no.

    Apple juices are all the same, right? Uh, no.

    Tree Top is made in Washington State using 100 percent US-grown apples by growers who are cooperative owners. They care about their product and it’s reflected in the quality and taste and Tree Top’s brand tagline, “Real Fruit From Real People.” Seattle Agency Cole & Weber and directorial trio Everynone brought the essence of the brand to life in “Cool.”

    Read the rest of the article and see the spot here


    Communications Arts
    June 25, 2012
    COMMARTS - Tree Top Cool-1.pdf
  • International Olympic Committee Launches Ad

    International Olympic Committee Launches Ad

    read article
    June 19, 2012
    International Olympic Committee Launches Ad

    International Olympic Committee Launches Ad

    A new TV spot from the International Olympic Committee (IOC), via Cole & Weber United mixes user-generated content with Olympians. The spot draws from amateur video submissions across 175 countries to create a video mosaic of current Olympians -- including Michael Phelps, Yelena Isinbayeva and Usain Bolt.

    Read the rest of the article and watch spot here


    MediaPost
    June 19, 2012
    MediaPost Publications.pdf
  • Olympic Ad Passes The Torch With User-Generated Content

    Olympic Ad Passes The Torch With User-Generated Content

    read article
    June 18, 2012
    Olympic Ad Passes The Torch With User-Generated Content

    Olympic Ad Passes The Torch With User-Generated Content

    Competing in the Olympic Games has a way of inspiring athletes to perform at the peak of their powers. Simply watching from home, though, tends to inspire people of mere mortal ability to be at their physical best too. It’s a phenomenon the International Olympic Committee is counting on, and has been actively courting in the lead-up to Summer 2012. As the starting line nears, we’re about to see the results.

    Earlier this year the IOC rolled out its campaign internationally. This initiative encouraged people from around the world to film their personal best efforts at any physical activity within reason, and upload it onto the campaign website for a chance to win a trip to the Olympics. Now, Seattle-based agency Cole & Weber United has integrated some of those home videos into a new ad, and they’ve done so with visually stunning new technology.

    Red the rest of the article and watch the spot here


    Co.CREATE
    June 18, 2012
    Co.CREATE - IOC spot-1.pdf
  • Project Butterfly

    Project Butterfly

    read article
    June 14, 2012
    Project Butterfly

    Project Butterfly

    Along with The Palmerston Group, Cole & Weber just completed an innovative research project called Project Butterfly to help brands become more sociable. It's a qualitative study using a diverse range of research methods including immersive ethnography and social experiments in six cities for 3 months.  We examined people's social conventions both offline and offline, the characteristics that differentiate truly sociable people from hyper-connectors and how understanding that behavior can provide key lessons for marketers in building and adopting sociable behavior. To find out more or for a complete presentation of the results, contact Mike Doherty at mike.doherty@cwunited.com.

    To watch the Project Buttery Trailer click here


    June 14, 2012
  • Guest judge: John Maxham, ECD, Cole & Weber United

    read article
    May 08, 2012

    Guest judge: John Maxham, ECD, Cole & Weber United

    This week's guest judge is John Maxham, the Executive Creative Director at Cole & Weber United, Seattle.

    He leads work for such clients as the International Olympic Committee, Microsoft, Washington State Lottery, Capella University, and Tree Top.

    Before Cole & Weber, John was Group Creative Director at DDB Chicago overseeing creative on AT&T.

    He lives in Seattle with his wife Julie, son Jordan, and daughter Tate. He also has a cat who prefers to keep his name out of ad industry publications.

    See entire article here or download PDF below.


    Best Ads on TV!
    May 08, 2012
    Best Ads on TV - Max judges-1.pdf
  • Tree Top Juice Reminds Us of The Wonders Of Nature in New TV Spot

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    April 27, 2012

    Tree Top Juice Reminds Us of The Wonders Of Nature in New TV Spot

    Here is the first Cole & Weber United TV spot for Tree Top juice after 30 years, called, simply, ‘Cool’. It was made in order to promote the product and show that it differs from the competitors by the way that it is made, reflecting its natural side and ’Sense of wonder’. Tree Top juice is made in Washington State, using 100% USA grown apples, by cooperative owners that tend to make their product the best possible. This is why using real, non-actor children and shooting in an editorial, documentarian style, the TV spot represents a wonderfully gentle and heart worming take on kids and their moments of wonder in nature.

    Read the full article and see the spot here.


    Branding Magazine
    April 27, 2012
  • Tree Top's First Commercial in 30 Years a Nostalgic Return to Childhood

    read article
    April 09, 2012

    Tree Top's First Commercial in 30 Years a Nostalgic Return to Childhood

    When kids call something "cool," it can mean a lot. In some cases, it's the ultimate stamp of approval.

    Cole & Weber United and directorial trio Everynone produced this touching spot for apple-juice brand Tree Top, the company's first TV effort in 30 years, that shows kids engaging in activities and pronouncing them "cool."

    The commercial, filmed in a retro, documentary style, is a good play both for kids who retain a sense of wonder and adults feeling stirrings of nostalgia.


    AdvertisingAge
    April 09, 2012
    AdAge - Tree Top-1.pdf
  • Tree Top: The Difference Is Local

    read article
    April 09, 2012

    Tree Top: The Difference Is Local

    Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready to make a point that Tree Top stands above the rest.

    Today, the brand begins running a TV spot -- first in West Coast markets -- that will spotlight Selah, Wash., where it sources its apples. The effort is designed to give Tree Top cachet as a locally grown and pressed juice and build loyalty in a market that has largely become commoditized and driven by prices, partly because of large numbers of apples imported from China.

    The campaign does not get into specifics such as the fact that Tree Top is an apple grower's co-op, but the message is that the region's growers care about their product -- thus Tree Top’s brand tagline, “Real Fruit From Real People.”

    The effort, via Seattle-based independent Cole & Weber and filmmaking team Everynone, launches with a TV spot called “Cool,” where kids react with simple wonder to things like hearing the ocean in an abalone shell, chasing a train, catching a bullfrog, making a bicycle roll by itself and other Tom Sawyer-esque exploits. The creative is juxtaposed with shots of Tree Top’s juice making, and the theme line “Made with a sense of wonder.”

    ...to read the rest of the article download PDF below.


    MediaPost
    April 09, 2012
    MediaPost Tree Top The Difference Is Local-1.pdf
  • Tree Top: Cool

    read article
    April 06, 2012

    Tree Top: Cool

    A sense of wonder.

    When kids call something "cool," it can mean a lot. In fact, in some cases, it's the ultimate stamp of approval. Cole & Weber United and directorial trio Everynone produce this touching spot for apple juice brand Tree Top.

    It's the first TV effort for the company in 30 years, and shows kids going through a wide range of new experiences -- from the moment you held a conch up to your ear to the one where you touched a baby turtle. Filmed with a retro look in a mock documentary style, the spot is a good play, both for kids that have yet to lose that sense of wonder, and for adults that long for a bit of nostalgia.


    Creativity
    April 06, 2012
    Creativity - Tree Top-1.pdf
  • The International Olympic Committee Wants to Send You to the 2012 London Olympics: Fan Perspective

    read article
    March 29, 2012

    The International Olympic Committee Wants to Send You to the 2012 London Olympics: Fan Perspective

    By Deborah Braconnier, Yahoo! Contributor Network Mar 28, 10:03 am EDT

    Have you always wanted to go and see the athletes compete in the Olympics? Would you love to see London this summer as it hosts the 2012 Olympic Games? Is the only thing stopping you your budget? Well, the International Olympic Committee may have a way around that. However, it will require you to get creative and put yourself on camera.

    The International Olympic Committee is running a campaign called "Show Your Best to the World." This campaign is designed to celebrate the accomplishments of people all over the world, no matter what it is. Are you an accomplished athlete? Have you made your mark playing a musical instrument? Is your toddler a budding athlete or an amazing dancer? If you even come close to one of these ideas then it is time to get the video camera out.

    The contest works by people uploading a short video of their greatest accomplishment. The videos are then published on the Olympic website for visitors to vote on. Top videos in each month can win prizes ranging from an Olympic watch to a Samsung Tab 7.1 tablet. But the big prize is a trip to the London 2012 Olympic Games and a chance to be featured on an Olympic television spot that will be seen worldwide.

    However, if you want a chance to win the final trip to the Games, you need to get that video camera out and get busy. All entries must be submitted by April 15th in order to be eligible.

    So, if you never could come up with a crazy video that you thought might win on America's Funniest Home Videos, this may be your chance to get your video out there and win an amazing trip to London. And don't think you have to be fantastic at an Olympic sport to enter. I have been going through the videos and have found everything from the traditional Olympic sports to waterskiing, treadmill running, stunt bike riding, dogs running up hills and everything in between. Nothing is off limits.

    So, visit the official website here, check out the rules, grab your video camera and go out and have some fun. Who knows, you may just be lucky enough to find yourself spending your summer vacation in London.

    Deborah Braconnier is a former athlete and avid sports and Olympics fan. She now works as a freelance writer and Featured Contributor for the Olympics and NFL and brings her love of sports to her writing. Follow her on Twitter @fwcdebora


    YAHOO! Sports
    March 29, 2012
    IOC - Fan Perspective - YAHOO Sports-1.pdf
  • Project Butterfly

    read article
    March 01, 2012

    Project Butterfly

    Believing that being in social media doesn't make a brand sociable, Cole & Weber United along with The Palmerston Group announced the completion of a 6 city, 3 month qualitative study called Project Butterfly. The study aims to better understand what makes some people more sociable than others, the differences between sociable people and hyper-connectors, the role sociable people play in their communities and what brands can learn from sociable people to behave more sociably. The Palmerston Group fielded the study in Portland, Los Angeles, San Antonio, Austin, Minneapolis and Syracuse using online anthropology, ethnographies and a variety of social experiments. For more information, contact mike.doherty@cwunited.com or britt.peterson@cwunited.com.

    Trailer link:  http://vimeo.com/35015264




    March 01, 2012
  • The Olympic Movement: Show Your Best

    read article
    February 29, 2012

    The Olympic Movement: Show Your Best

    http://www.bestadsontv.com/ad/42995/The-Olympic-Movement-Show-Your-Best

    Seattle-based creative agency Cole & Weber United has created a global, integrated and highly social youth campaign for the International Olympic Committee (IOC) titled âShow Your Best.â The effort, which targets the next generation of Olympic fans aged 13-19, asks fans to videotape, upload and share their personal best via the Olympic site www.olympic.org/showyourbest. The videos can be shared via Facebook, YouTube, and Youku in China. Elements of the campaign include digital, TV, and mobile access. User submissions will be voted on by other users as well as Olympic athletes. Two winners will be selected to go to the Summer 2012 Olympic Games in London and will be included in a TV ad that will be broadcast during the Games A Digital Mash Up Creator allows participants to take their uploaded video and instantly see their best mixed into some of the greatest Olympic moments, and share it with their friends. Itâs all about building a correlation between an âOlympic bestâ and everyoneâs personal best. Not everyone can become an Olympic athlete, but everyone can strive to be their best at something. This campaign celebrates that effort.


    Best Ads on TV!
    February 29, 2012
    IOC2.29-1.pdf
  • Op-Ed: ‘Super Bowl Sunday’ – Our Invented Ancient Tradition

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    February 03, 2012

    Op-Ed: ‘Super Bowl Sunday’ – Our Invented Ancient Tradition

    As we get ready to watch the Super Bowl and, of course, dissect the ads that go along with it, I’d like to call attention to a subtle form of marketing that is (almost) as old as the big game itself. Because when we gather together on Sunday, beers in hands, remotes at the ready, we will be sitting down to watch...


    Agency Spy
    February 03, 2012
    superbowl max-1.pdf
  • A Seattle State of Mind: Eighty Years of Cole & Weber

    A Seattle State of Mind: Eighty Years of Cole & Weber

    read article
    January 10, 2012
    A Seattle State of Mind: Eighty Years of Cole & Weber

    A Seattle State of Mind: Eighty Years of Cole & Weber

    http://ihaveanidea.org/articles/2012/01/09/a-seattle-state-of-mind-eighty-years-of-cole-weber/

    A Seattle State of Mind: Eighty Years of Cole & Weber

    Brett McKenzie
    Chief Writer, SBN2

    2011 seemed to have been a year of milestones in the advertising industry, at in our neck of the woods. Back in September we at IHAVEANIDEA celebrated our own tenth anniversary, and throughout the year a number of our agency friends also hit the big one-oh: La Comunidad in Miami and Buenos Aires just turned ten, and both John St. in Toronto and MMB in Boston turned ten earlier in the year.

    So when I got a call from Mike Doherty, President of Seattle’s Cole & Weber United — and one of our favourite west coast shops — and he said that they were also celebrating an anniversary of their own, I thought “Cool! Just like us!”

    It turns out it would only be “just like us” if this was the year 2081.

    Yes, Cole & Weber had achieved a milestone that few other agencies had reached: an astounding 80 years in business. DDB? Ogilvy & Mather? Leo Burnett? None of these legends have been around the block as long as that little Pacific Northwest shop, founded as Wilkins & Cole Advertising in 1931 by Mac Wilkins, Arlyn Cole and George Weber.


    I Have an Idea
    January 10, 2012
    I Have an Idea-3.pdf
  • Gamification: A Fad Or The Future

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    December 30, 2011

    Gamification: A Fad Or The Future

    There is lots of evidence that brands see loyalty increases when they invite consumers to participate in an experience. Even Facebook “likes” increase with the smallest gesture of asking people for their opinion in a survey.  People collect experiences and they value the involvement that an experience offers. For that reason “gamification” or the application of game mechanics to other types of experiences is interesting because it increases involvement and it’s been shown to create consumer loyalty. And as we all know, loyalty has real business value. 

    While we’ve seen success applying gaming principles to experiences we’ve built for Millennials, there seems to be an emerging debate as to whether or not gamification is here to stay or if it’s currently at the tail end of what Gartner Research deems a hype cycle.


    Media Post
    December 30, 2011
    Gen Y-1.pdf
  • Then Vs. Now: What Has--And Hasn't--Changed For Marketers

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    December 28, 2011

    Then Vs. Now: What Has--And Hasn't--Changed For Marketers

    CMOs are constantly looking for ways to keep their brands relevant and competitive. New ways of marketing are being invented every day in a variety of spaces, from mobile to social and beyond. What’s more, marketers’ goals have expanded from simply raising brand awareness to facilitating consumer engagement. So what does it take these days for a brand to have longevity? Instead of looking forward, let’s for a change look back and compare a successful campaign from the past with one from the present.

    One of our marquee clients in the ’70s was Boeing. We worked with it for more than 25 years until after the merger with McDonnell Douglas. Contrasting that work with...


    Read more: http://www.cmo.com/branding/then-vs-now-what-has-hasnt-changed-marketers#ixzz1ldJwzrbQ


    CMO.com
    December 28, 2011
    CMO.com-1.pdf
  • With Emerald Theorem, Cole & Weber finds your happy hour

    With Emerald Theorem, Cole & Weber finds your happy hour

    read article
    December 21, 2011
    With Emerald Theorem, Cole & Weber finds your happy hour

    With Emerald Theorem, Cole & Weber finds your happy hour

    Seattle ad agency Cole & Weber has launched Emerald Theorem, a local site that aggregates content from Flickr, Twitter and YouTube to help find concerts, eats and happy hours.

    Emerald Theorem “captures the social media pulse of Seattle,” according to Cole & Weber. The site includes YouTube videos, tweets and other local content about what is going on in the Seattle area. On Wednesday, the site included...

    Read more: http://www.techflash.com/seattle/2011/12/cole-weber-finds-your-happy-hour.html


    Tech Flash
    December 21, 2011
    Tech Flash-1.pdf
  • Which Form of Ad Speak Would You Kill in 2012?

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    December 14, 2011

    Which Form of Ad Speak Would You Kill in 2012?

    Mike Doherty, president of Cole & Weber United, says he’d like to eliminate all phrases with the word “framework” in them as in “messaging framework and strategic framework. It’s a way of sounding organized and like you know what you are going to deliver when you don’t really know where you are going. My other biggie is that I would like to eliminate acronyms from my life, such as GTM, MLT and CMG.” Using acronyms is lazy, he says, adding, “If people don’t want to take time to say the whole name then they shouldn’t have a long name in the first place. It’s like talking in ‘txt.’”

    Read more: http://www.mediabistro.com/agencyspy/which-form-of-ad-speak-would-you-kill-in-2012_b26975#more-26975


    Agency Spy
    December 14, 2011
    Agency Spy-1.pdf
  • An Olympic Youth Appeal

    read article
    November 27, 2011

    An Olympic Youth Appeal

    Continuing its effort to make sure young media consumers don’t miss the coming Olympics, the International Olympic Committee is focusing the latest iteration of its promotional campaign on the 12- to 19-year-old market.

    “Those of us of a certain age, we were brought up in the golden age of network television,” said Timo Lumme, managing director of television and marketing services at the Olympic committee. “In those days there was one way that you got your Olympic fix.”

    And while the committee is including television as part of its campaign, it is also trying to reach younger viewers through social media, user-generated content and other digital offerings.

    The campaign, called “Best of Us,” by Cole & Weber United, part of the United unit of WPP, continues the theme of previous Olympic campaigns that encouraged viewers to share examples of their “personal bests.”

    One TV spot, called “Yellow Line,” shows athletes like Michael Phelps and Usain Bolt breaking records in the 2008 Summer Games and non-Olympians reaching personal bests with a yellow line symbolizing the limits all of them have surpassed.

    Viewers are encouraged to visit a Web site, Olympic.org/showyourbest, to send in videos of themselves achieving a personal best and to vote on other submitted videos.

    The site will include a “mash-up creator,” which takes the user-submitted videos and mixes them with footage from Olympic Games past. The videos also will be available on the Games’ Facebook page, specialized channels onYouTube and Youku, a Chinese video hosting service, and on a Web site adapted for mobile phones. Those who submit videos will be entered into a contest to win a trip to theLondon Games.

    A second television spot will be created using footage from the entries received and will be distributed to Olympic broadcast partners to be shown during the Games. The spot also will be shown in London at various locations during the 2012 competition.

    Mike Doherty, the president of Cole & Weber, said the campaign’s theme would resonate with a younger audience since many are used to interacting with others around the world through platforms like social media and video games. Most important, he added, “they certainly all think they are the best at something.”


    New York Times
    November 27, 2011
    New York Times - Olympics-1.pdf
  • Cole & Weber United, Seattle's First Ad Agency, Celebrates 80 Years

    read article
    November 10, 2011

    Cole & Weber United, Seattle's First Ad Agency, Celebrates 80 Years

    Cole & Weber United, Seattle's First Ad Agency, Celebrates 80 Years
    Posted on November 10, 2011 at 11:50 AM EST
    Northwest Brands Reaped Benefit of Madison Avenue Move Westward

    SEATTLE, WA -- (Marketwire) -- 11/10/11 -- Cole & Weber United, Seattle's first ad agency, celebrates its 80th Anniversary this month. The agency has played a key role in the growth of the Northwest's most well-known brands both past and present including: Boeing, Alaska Airlines, Weyerhauser, Microsoft, Tree Top, Darigold, Washington's Lottery, Nike, and Westin.

    Originally founded in 1931 by Arlyn Cole, Mac Wilkins, and George Weber as Wilkins & Cole Advertising, the founders had the goal of bringing Madison Avenue to the West Coast. A few years later the name was changed to Cole & Weber as the agency grew and spurred its clients' growth. The agency's reputation and work has caught the eye of the industry both nationally and internationally. Its iconic Goose campaign for Wein Air Alaska (Alaska Airlines) has a place at the National Air and Space Museum, a TV commercial they created for Seattle Art Museum is installed at the MOMA Museum, and the International Olympic Committee has enlisted them to create its global youth campaign, which utilizes social media and specifically, facebook, to engage the next generation of Olympic viewers.


    Mike Doherty, CEO of Cole & Weber said, "We're proud and excited to celebrate our founders, our heritage and the clients that made it all possible on this momentous occasion. While our founders pioneered marketing in the great Northwest, we aim to honor them by pioneering marketing in the ever-changing ad landscape."

    Cole & Weber has evolved beyond traditional advertising to become a full-service creativity company helping clients all over the world build experiences that involve people with their brands.

    "I had the pleasure of working with Cole & Weber for nearly a decade," said Saga Shoffner, an executive at Nike, a former client of Cole & Weber. "In that time, we didn't just create ads together -- we created experiences like Nike Goddess that brought new audiences into the brand and programs like the United Countries of Baseball that ignited a conversation among fans -- igniting a movement around Nike baseball fans that hadn't existed for a while."

    To commemorate the anniversary, Cole & Weber "celebrated creativity" with several events. The agency staged panels featuring well-known industry creative directors who built their careers at Cole & Weber. Panel participants included Jim Elliot, Chief Creative Officer of Y&R, Tedd Baseler, CEO of St. Michelle Wine Estates, Scott Bedbury, CEO of Brandstream Inc, among many others. The agency also hosted a "Brew ha ha" for employees and industry colleagues at Elysian Fields in Pioneer Square.

    Cole & Weber United is a creativity company known for creating innovative campaigns that go beyond traditional advertising to solve business problems. Founded in 1931, the Seattle-based agency has established a reputation for producing insightful, creatively disruptive, award-winning work. Cole & Weber United is a member of WPP's Voluntarily United Group of Creative Agencies, a global network of communications entrepreneurs. For more information, please visit www.cwunited.com.


    PRESS RELEASE
    November 10, 2011
  • Cole & Weber United Wins National Addy Award

    Cole & Weber United Wins National Addy Award

    read article
    June 09, 2011
    Cole & Weber United Wins National Addy Award

    Cole & Weber United Wins National Addy Award

    SEATTLE, WA – Cole & Weber United (CWU) has been informed by the American Advertising Federation (AAF) that they have won Silver at the National ADDY Awards for their Washington’s Lottery TV spot “Now Here.”

    The spot was created by the CWU team of Scott Fero and Jake Baas to launch Powerball in Washington State. “Now Here” was directed and animated by PES (www.eatpes.com) whose other credits include work for Nike, Bacardi and Sprint.

    The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level.

    The official announcement will be made by the AAF later this week.

    You can see CWU’s Washington’s Lottery winning spot here.


    June 09, 2011
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  • The Washington Lottery launched "Find Your Way To Play

    read article
    April 20, 2011

    The Washington Lottery launched "Find Your Way To Play

    They do say that a bird pooping on you is good luck...Washington's Lottery launched "Find Your Way To Play," consisting of two TV spots demonstrating unique ways to pick lotto numbers.  Some people choose the birthdays of loved ones, while others park their car in a popular pigeon area, tarp their car with a numbered sheet and select numbers that are pooped on.  That's "Tarp" in a nutshell.


    OUT TO LUNCH
    April 20, 2011
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  • CWU wins "Qually Award" for excellence in qualitative research

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    April 13, 2011

    CWU wins "Qually Award" for excellence in qualitative research

    Ad agency goes “behind the counter” to earn first QRCA Qually Award for excellence in qualitative research
    The Qualitative Research Consultants Association (www.qrca.org) announces the winner of the inaugural QRCA Qually award: “Project See-Store: Getting Behind the Counter.”

    When Seattle-based advertising agency Cole & Weber United wanted to become the go-to marketing partner for companies that sell through convenience stores, it engaged qualitative research consultant and QRCA member Daniel Berkal, Director: Knowledge & Insight at The Palmerston Group, to thoroughly research the convenience store environment.

    Berkal led Cole & Weber through a four-stage research project that included 130 observational store visits, on-the-street consumer interviews, convenience store employee and manager interviews and, arguably the most unique approach, getting behind the counter.

    During the final phase of the research project, Berkal put on a uniform and fulfilled all functions of a convenience store employee. He was able to observe customers shopping, along with gaining a firsthand perspective of customer-clerk interactions.

    The research project provided insights that changed the way Cole & Weber segmented and marketed to target audiences in the convenience store arena. Previously, audiences were divided by demographic; following the research, audiences are segmented based on needs or how they use/shop in convenience stores. This unparalleled approach allowed Cole & Weber to pitch new large accounts and gain credibility as experts in the convenience store marketplace.

    The QRCA Qually Award is a new, annual award that recognizes and promotes excellence in qualitative research. Entries were judged on project design, scope and execution, along with the impact on the client’s business objectives. Submissions were accepted for qualitative research projects with a local, national or multinational scope in any field and judged by a panel of respected research industry veterans.


    April 13, 2011
  • Visualized: jousting on a Segway

    read article
    April 07, 2011

    Visualized: jousting on a Segway

    Remember the olden days? When honor and valor were the only things that mattered, and heavy, metallic armor suits were less of a laughing matter and more of a practical necessity?  Neither do we, but that doesn't stop us from enjoying a good video gaming romp through such settings when we have the time for it.  We don't know that we'd necessarily care to re-enact medieval battle scenes physically, but that's exactly what a witty new marketing campaign for Washington's Lottery has done.


    Engadget
    April 07, 2011
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  • Segways at dawn

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    April 06, 2011

    Segways at dawn

    Two knights solemnly strap on their armor in preparation for a joust in this spot for Washington's Lottery.  As the contest begins, it's revealed they're in a muddy field on Segways with a group of friends watching.


    Creativity
    April 06, 2011
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  • Millennials Share Some Of Parents' Purchasing Behaviors

    read article
    January 07, 2011

    Millennials Share Some Of Parents' Purchasing Behaviors

    As marketers look for new opportunities to grow their businesses among the 70 million or so Millennials, they might want to start by looking at their boomer parents' behaviors.  As we know, Millennials are a group that doesn't reject their parents or their tastes, and they seem to trade purchasing cues back and forth.


    Media Post
    January 07, 2011
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  • The Election Is Challenging Gen Y Values: Impatience Versus Optimism

    read article
    November 05, 2010

    The Election Is Challenging Gen Y Values: Impatience Versus Optimism

    Beginning with the primaries, youth turnout in the 2008 elections was double and even triple what it had been in the past. And yet this year, only 27% of 18-29-year-olds surveyed by Harvard University's Institute of Politics say they will definitely vote in the upcoming midterm elections.  While some pundits have concluded that this group is once again uninterested, I don't agree.


    Media Post
    November 05, 2010
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  • Catching Up with the Shortlists // The Best of us Challenge

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    September 14, 2010

    Catching Up with the Shortlists // The Best of us Challenge

    Seattle-based Cole & Weber United created The Best of Us Challenge to carry on the spirit of the Olympic Games no matter which year it is.  We had an opportunity to chat with John Maxham, Executive Creative Director of Cole & Weber, about this Tomorrow Award-shortlisted entry for the International Olympic Committee.


    Tomorrow
    September 14, 2010
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  • Designing A Millennial-Run Business

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    September 03, 2010

    Designing A Millennial-Run Business

    As the president of a company that is nearly 80 years old and full of young people, I feel the need to continually evolve and change.  So what will lead companies to success in the future?  If you are a Millennial, it's new ideas, integrated organizations, collaboration, innovation and an increased passion for change.


    Media Post
    September 03, 2010
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  • Gen Y Traits Come Honestly

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    August 07, 2010

    Gen Y Traits Come Honestly

    A lot that's written about the psychology of Gen Y members has a negative connotation. Most centers on seeing them as "entitled" employees and consumers–a generation that believes it's entitled to involvement in a brand, entitled to a great job, entitled to be impatient, entitled to tell their parents what to buy and so on.  I was recently speaking at the Shopper Insights conference in Chicago, and I saw an interesting presentation from Kit Yarrow that shed some positive light on the subject.


    Media Post
    August 07, 2010
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  • Nostalgia And Gen Y–Forget About It (They Already Have)

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    July 03, 2010

    Nostalgia And Gen Y–Forget About It (They Already Have)

    It seems to this boomer that you can't turn around without seeing something from your youth being reintroduced into popular culture.  The Old Spice campaign won big at Cannes this year, Google has a Pac-Man game, and the Karate Kid is back, along with Smurfs.

    While my agency has done its share of brand reinventions, it does make me wonder if marketers are just trying to uncover brand equity that's still alive in these old brands–or do they think Gen Yers are more affected by nostalgia than other demographics?


    Media Post
    July 03, 2010
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  • Do You Feel Indie?

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    June 16, 2010

    Do You Feel Indie?

    In a TV commercial that began airing last summer, a grinning old man is seen tinkering with a contraption in his garage, accompanied by comforting guitar strums, raspy vocals, and the pitter-patter of a snare drum and tambourine.  He loads the machine–it's almost looking like a robot as this point–and his dog into his vintage Chevy and drives out to the beach, where we see he's created a device that will throw an infinite number of Frisbees.  The machine never gets tired.  "I dream of being my dog's best friend," goes the voice-over.  "What's your dream?"


    Seattle Weekly
    June 16, 2010
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  • Sit Under the Apple Tree With Me, Juice Brand Asks

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    June 07, 2010

    Sit Under the Apple Tree With Me, Juice Brand Asks

    Want to know a juicy marketing secret? As soft drinks contend with challenges like health concerns and the economy, juices are stepping up their advertising efforts.

    Mott's returned to television last year, for the first time in a decade, and is bringing out this month a new variety, Mott's Medleys.  Welch's has a new campaign, as does Juicy Juice.


    The New York Times
    June 07, 2010
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  • Boomer Brands Take Notice

    read article
    June 04, 2010

    Boomer Brands Take Notice

    Steve Cannon from Mercedes-Benz gave a great presentation at the recent Association of National Advertisers' Brand Innovation conference.  Steve talked about how Mercedes realized it was a boomer brand and all it would take is a cold shoulder from Gen Y to really hurt its business.  It got proactive, and through a market research online community (MROC) created an engaged "Gen-Benz" community to build customer intimacy with Gen Y.


    Media Post
    June 04, 2010
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  • Five trends to help retailers compete on convenience

    read article
    May 20, 2010
  • Cole & Weber United makes the 2010 GennY Award Finalists!

    read article
    May 13, 2010

    Cole & Weber United makes the 2010 GennY Award Finalists!

    Today we're very excited to announce the four finalists in the running to win the first annual GennY Award!  With the help of our very own Youth Advisory Board members, the Ypulse team read over an amazing selection of youth marketing case studies submitted by organizations, agencies and brands on the innovative techniques they applied to connect and communicate with youth.


    Ypulse
    May 13, 2010
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  • Generation Prototype

    read article
    May 07, 2010

    Generation Prototype

    If you are in the "consumer durables" market, you already know that it's a label that doesn't make much sense to Gen Y. For Gen Yers, the consumer durables equation seems to look like this:

    Product Lifespan = Adopted + Adapted + Left Behind for the Next Version


    Media Post
    May 07, 2010
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  • Washington's Lottery in Music Mix

    read article
    April 27, 2010

    Washington's Lottery in Music Mix

    Washington State residents have a new enticement to buy a Lotto ticket, especially if they're indie rock fans: Starting today, Washington's Lottery will air an ad featuring a brand-new tune from Grizzly Bear.  We here at the Music Mix love the Grizzly Bear almost as much as Jay-Z does, so we're pleased to premiere the spot right here after the jump.


    Entertainment Weekly
    April 27, 2010
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  • Millennials Could be Your Next Growth Opportunity

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    April 03, 2010

    Millennials Could be Your Next Growth Opportunity

    As brands evolve and consumers change, most marketers realize that their most loyal consumers today may not provide the growth they need for tomorrow, and that it's important to continually bring new customers into the fold.  Could Millennials be your next growth opportunity?


    Media Post
    April 03, 2010
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  • Creative Agency Office Interior by Gensler–Cole & Weber Workspace

    read article
    March 29, 2010

    Creative Agency Office Interior by Gensler–Cole & Weber Workspace

    Creative agency Cole & Weber create a unique and earthy working interior space for their new location in Seattle's South Lake Union. Even more than color, the design of this workspace is about texture and materials: concrete, cedar, natural materials, and even delicate and gossamer-white fabrics, each selected and carefully placed to draw out their tactile qualities. The earthy sensibility of these materials evokes a feel of the Northwest that Cole & Wber wanted their new space to convey, but in a subtle, non-literal away.


    Indo arch
    March 29, 2010
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  • John Maxham, new ECD, speaks

    read article
    February 08, 2010

    John Maxham, new ECD, speaks

    OpEd: CBS Made a Bad Decision Running the Focus on the Family Ad

    We asked a number of people a bunch of questions about the Super Bowl.  Here's John Maxham, ECD, Cole & Weber United.


    Agency Spy
    February 08, 2010
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  • ECD Joins Cole & Weber

    read article
    January 11, 2010

    ECD Joins Cole & Weber

    John Maxham, former group cd at DDB, comes aboard

    John Maxham, former group creative director at DDB, has joined Cole & Weber as executive creative director.

    Maxham, 38, begins his new job at the Seattle-based WPP Group agency today and assumes a position that has been vacant since Todd Grant left the agency last July.


    Adweek
    January 11, 2010
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  • Reviving the cult of a once-iconic brand

    read article
    December 21, 2009

    Reviving the cult of a once-iconic brand

    In the 1980s, Colt 45 was legendary. However, over time, Colt 45 was trumped by the proliferation of new brands, beers, liquors and new-age beverages that flooded the market.  Cole & Weber United's opportunity was reinterpreting Colt's rich heritage for a new, multicultural audience - making it a "cool to drink" alternative for younger, influential multicultural males. But, they had to do it on a budget of less than 1 percent of other alcoholic beverage spenders.


    Retial Customer Experience
    December 21, 2009
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  • Nike branding, store positioning drives increased sales

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    December 21, 2009

    Nike branding, store positioning drives increased sales

    Cole & Weber United worked with a host of retailers to uniquely support products across the Nike portfolio. For basketball, they supported the Nike brand value of authenticity in a way that increased sales during the critical basketball season.


    Retial Customer Experience
    December 21, 2009
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  • Cole & Weber Wins Shoot Spot of the Year

    read article
    December 18, 2009

    Cole & Weber Wins Shoot Spot of the Year

    The editors of SHOOT magazine have honored "All Together Now" as the "Top Spot of the Year" for 2009.  There's a dash of sentimentality in SHOOT's choice for the Top Spot of 2009, culled from a field of "Top Spots of the Week" it covered throughout the year.  As it turns out, SHOOT's sentiment coincides with many of its readers who in an online poll voted decisively in favor of the International Olympic Committee's (IOC) animated :60 spot, directed by the duo Fx & Mat of Nexus Productions, London, for Cole & Weber United, Seattle.


    Shoot
    December 18, 2009
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  • Engaging Youth is About Creating a Movement

    read article
    December 15, 2009

    Engaging Youth is About Creating a Movement

    Holding the attention of global youth today is more difficult than ever.  A recent study found that 62% of teens are apathetic about marketing and advertising, meaning they aren't anti-brand but you have to work very hard to get them with experiences like Xbox LIVE, Facebook and Guitar Hero, where youth connect and challenge friends and strangers around the world.

    Today there are 1.6 billion people online, 4 billion mobile phones, 250 million Facebook users; and YouTube has over 5 billion video streams each month.  In every case, the key audience participating with these vehicles is youth.  They are a valuable and massive demographic, currently impacting over $600 billion in consumer spending.  At its peak, this generation will exceed the number of baby boomers in the U.S. and globally.


    Talent Zoo
    December 15, 2009
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  • Consumers Have Strong "Connection" to Their C-store

    read article
    November 02, 2009

    Consumers Have Strong "Connection" to Their C-store

    A new qualitative research study identifies four key types of convenience store shoppers based on their need states and purchase triggers, and found consumers have a strong relationship with their convenience store–and that the store plays distinct a role in their lives.

    The new study, released to the industry for the first time by CSNews Online, was conducted by Seattle-based ad agency Cole & Weber United, part of WPP's United Network.  The study takes a deep dive inot the convenience store environment using four distinct information-gathering approaches: ethnographic audits (videography), consumer interviews, employee/manager interviews and researchers working behind the stores' counter.  The study was conducted August 2009 over nine days in three geographically diverse cities: Cedar Rapids/Iowa City, Iowa; Henderson, Nev.; and Seattle, Wash.


    Convenience Store News
    November 02, 2009
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  • Olympics, VW and Weezer Snuggie Top Viral Video Chart

    read article
    November 02, 2009

    Olympics, VW and Weezer Snuggie Top Viral Video Chart

    The International Olympic Committee nudged out Volkswagen to capture the top spot this week.  The spots, created by Cole & Weber United, star Olympic athletes throwing down challenges to viewers in decidedly non-Olympic challenges such as hula hoops, speed putting and consecutive cartwheel spinning. Viewers are challenged to submit videos of themselves besting the competition.


    Advertising Age
    November 02, 2009
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  • International Olympic Committee: The Best of Us Challenge

    read article
    October 21, 2009

    International Olympic Committee: The Best of Us Challenge

    Seattle-based agency Cole & Weber United has created a digital campaign for the International Olympic Committee (IOC) called "The Best of Us Challenge." Aimed at young people, the global effort is a digital social experience that invites people around the world to challenge top Olympic athletes and their peers using sport and non-sport talents via an online competition.


    Best Ads
    October 21, 2009
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  • Olympic Challenge: Engaging Youth

    read article
    October 15, 2009

    Olympic Challenge: Engaging Youth

    The International Olympic Committee is trying to keep you people around the world from uttering a dismissive "I.O.C.UL8R" with an online campaign that encourages them to interact with champion athletes.

    Youth today have far more interests, and distractions, than in the days when the Summer and Winter Games every four years was eagerly anticipated.  That threatens to damp their desire to participate in future Olympics–not to mention their ardor to watch the Games on television or buy the products sold by Olympic sponsors.


    The New York Times
    October 15, 2009
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  • Olympic Athletes Unite the World

    read article
    September 21, 2009

    Olympic Athletes Unite the World

    Olympic athletes are portrayed as larger-than-life heroes in a brilliant new animated spot for the International Olympic Committee (IOC).

    Created by Seattle's Cole & Weber United and directed by Fx & Mat, who are represemted by London-base studio Nexus Productions, the :60 spot titled "All Together Now" finds six giant-sized athletes engaged in an epic tug of war, which ends with them pulling the continents together.


    Shoot
    September 21, 2009
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  • Best ads on TV

    read article
    September 21, 2009

    Best ads on TV

    The IOC just launched the second phase of its "The Best of Us" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.


    Best Ads On TV
    September 21, 2009
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  • Creative teams show their Olympic spirit

    read article
    September 20, 2009

    Creative teams show their Olympic spirit

    Here's the first in what will be a two-part campaign communicating the togetherness of the Olympic Games by Nexus dirctors Fx and Mat for the IOC, and agency Cole & Weber United.


    Stash
    September 20, 2009
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  • The Cole & Weber Garden

    read article
    August 27, 2009

    The Cole & Weber Garden

    Seattle agency finds a way to give while growing as a team.

    One agency decided it wanted to do something to build internal relationships while helping others.  With the project under way, Britt Peterson of Cole & Weber United tells us how the agency's core values have taken root.


    Advertising Age
    August 27, 2009
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  • Fx - Mat - Cole & Weber United

    read article
    August 22, 2009

    Fx - Mat - Cole & Weber United

    Nexus Productions' directing duo Fx and Mat put their powers to use for the International Olympic Committee and agency Cole & Weber United in "All Together Now," a beautifully rendered tale of giant Olympians literally pulling the earth's continents together into a neo-Pangea.


    Motionographer
    August 22, 2009
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  • Released August 2009

    read article
    August 21, 2009

    Released August 2009

    The advert titled "All Together Now" was done by the Cole & Weber United advertising agency for Internatiional Olympic Committee in the United States. It was released in August 2009.

    Credits:

    The IOC just launched the second phase "The Best of US" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.


    Advertolog
    August 21, 2009
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  • Nexus get into the Olympic spirit

    read article
    August 20, 2009

    Nexus get into the Olympic spirit

    Working alongside Cole & Weber United, All Together Now, will be the first of the two films directed by Fx & Mat, the socond of which will follow later this year.


    August 20, 2009
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  • Olympic values

    read article
    August 20, 2009

    Olympic values

    "All Together Now" was created to communicate the basic Olympic values of Respect, Excellence and Friendship.  This proved challenging at times because some of these values tend to work against each other, like competition and friendship.  That's where the idea of a gigantic tug of war came about.  It appears these characters are fighting against each other; only later the viewer realizes they are coming together in a unified effort.


    Creative Review
    August 20, 2009
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  • Ads of the World

    read article
    August 20, 2009

    Ads of the World

    The IOC just launched the second phase of its "The Best of US" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.

    For this latest effort, Cole & Weber created an animated TV spot titled "All Together Now."  The spot was directed by the brilliant young French directing duo, Fx & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the superhuman effort of athletes and fans.


    Ads of the World
    August 20, 2009
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  • Cole & Weber pull together some Olympic spirit

    read article
    August 20, 2009

    Cole & Weber pull together some Olympic spirit

    When most people think of the Olympics, they think of a global athletic event that takes place once every four years (or every two years if you're from a country that follows winter sports).  The Games bring about a positive feeling of unity through sport, and the International Olympic Committtee would like that spirit to thrive every day of every year, not just around the Games themselves.


    I Have An Idea
    August 20, 2009
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  • Cole & Weber United creates global campaign

    read article
    August 20, 2009

    Cole & Weber United creates global campaign

    The IOC just launched the second phase of its "The Best of US" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world. For this latest effort, Cole & Weber created an animated TV spot titled "All Together Now."  The spot was directed by the brilliant young French directing duo, Fx & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the superhuman effort of athletes and fans.


    Screen
    August 20, 2009
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  • IOC pulls it together

    read article
    August 19, 2009

    IOC pulls it together

    Have you noticed how the use of animation is on the rise? Maybe we need escapist dream worlds to soothe us today. Or maybe the technology is just too sweet to turn away from.


    AdPulp
    August 19, 2009
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  • IOC push stresses friendship, unity

    read article
    August 18, 2009

    IOC push stresses friendship, unity

    The International Olympic Committee began running a new youth-targeted campaign from Cole & Weber United in Seattle this week featuring an animated commercial touting themes of friendship and unity.

    The 30-second spot, directed by Fx & Mat of Nexus Productions, shows six larger-than-life athletes in a global tug of war that pulls their countries together at the end to form an image of the globe.  Continuing the messaging that began in a 2007 campaign from sister agency Sra Rushmore/United, Madrid, Spain, the spot, which has no dialogue, ends with "The Best of Us" tagline.


    Adweek
    August 18, 2009
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  • IOC Campaign Unites Athletes

    read article
    August 17, 2009

    IOC Campaign Unites Athletes

    With about six months to go until the 2010 Winter Games in Vancouver and just under three years to go until the 2012 Summer Games in London, the International Olympic Committee has unveiled an animated TV spot showing athletes from around the world working together to unite the Olympic spirit.


    NY Sports Journalism
    August 17, 2009
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  • No Time for Cutbacks

    read article
    August 17, 2009

    No Time for Cutbacks

    In the winter of 2008, Starbucks saw the early deays of the recession as an opportunity for innovation.  Several weeks previously, the company announced that it would close stores for the first time in its history, and its stock price began to fall.  While in these conditions most brands sink into retrnchment, Starbucks implemented a plan to reinforce its brand identity and take advantage of the looming recession.


    Seattle Business
    August 17, 2009
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  • Initiate the conversation

    read article
    July 21, 2009

    Initiate the conversation

    Every day across the U.S., more than 3.5 billion brand-related word-of-mouth conversations take place, according to the Keller Fay Group, a marketing research consultancy in New Brunswick, NJ.  And 90 percent of them happen offline.  But with the growth of social networks, blogs, consumer review sites, and the like, the number of consumers spreading the word about their experiences with products and services is expected to rise dramatically in the coming years.  If your business fails to come up in convesation, there are a number of effective, low-cost ways to get the chatter started as part of a guerilla marketing strategy.


    Business Management Daily
    July 21, 2009
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  • Scary Ideas

    read article
    July 19, 2009

    Scary Ideas

    The IOC just launched the second phase of its "The Best of US" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world. For this latest effort, Cole & Weber created an animated TV spot titled "All Together Now."  The spot was directed by the brilliant young French directing duo, Fx & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the superhuman effort of athletes and fans.


    Scary Ideas
    July 19, 2009
    download PDF
  • Cole & Weber's Gardenburger Meals

    read article
    May 15, 2009

    Cole & Weber's Gardenburger Meals

    Seattle ad agency Cole & Weber United's campaign to boost sales for Kellogg's Gardenburger involves one of those reality TV celebs that I have to confess I had never heard of before.

    That would be Alex Eusebio, who was a contestant on the reality show Top Chep last fall.  Eusebio will be joining other chefs in a Gardenburger road show coming to Seattle, Portland and other cities.


    Puget Sound Business Journal
    May 15, 2009
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  • Kellogg's Gardenburger Takes Act on Road

    read article
    May 13, 2009

    Kellogg's Gardenburger Takes Act on Road

    In an effort to win fans over to the veggie burger, Kellogg's Gardenburger has launched "a moblie culinary experience," which it says will turn consumers on to the joys of garden-grown foods.

    The company will take its GardenFresh Cafe to Seattle, Portland, Ore., Austin, Texas, and Denver, offering a place for urbanites to sample Gardenburger products and garden-grown produce, using locol chefs and live cooking demos.


    Media Post
    May 13, 2009
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  • Grunge and Games: Pearl Jam's Puzzling Play

    read article
    May 01, 2009

    Grunge and Games: Pearl Jam's Puzzling Play

    Online gaming and grunge. Who would have linked them back in the early 1990s? But they have come together, via pearljamtengame.com. Created by New York's Freedom + Partners for client Sony Music, and designed to promote the reissue of Pearl Jam's 1991 debut Ten, the site challenges visitors to complete a puzzle to unlock and listen to new mixes of tracks off the album. Visitors who unlock all of the songs are rewarded with access to a video telling the story behind the making of Ten.


    OMMA Magazine
    May 01, 2009
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  • IPod Didn't Kill The Radio Star

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    April 21, 2009

    IPod Didn't Kill The Radio Star

    "Nobody listens to radio anymore."

    In the last two months, I've heard this phrase upon recommending radio as part of our client's marketing campaign. Since I hold the belief that there are no bad media, just bad media planning, I think it is worth exploring how radio can play a vital role in today's brand marketing programs.

    Radio's viability as an advertising medium might logically be in question because of the many music channels now available: MP3s, smartphones, satellite, cable music channels, podcasts and Internet radio.

    With all these new channels, it is reasonable to assume that nobody out there is tuning in.

    Yes, Virginia, People Do Listen To Radio

    Let's look at stats as reported by www.RAB.com from Arbitron RADAR 100, March 2009: 93% of all people 12+ tune into radio each week and

    72% listen daily

    95% of adults with $50,000-plus incomes can be reached each week as is also true of college graduates

    Average time spent listening each week is 19 hours

    81% of Americans can be reached in their vehicles every week

    This research demonstrates consumers are still tuning in to hear what's new, spend a few minutes with a favorite personality, find out about their commute, and ... . You fill in the rest because, if you think about it, there are lots of reasons to tune in.

    But for media planners who believe solid media work must go beyond simple delivery numbers and low CPMs, there are even more reasons for keeping radio in integrated plans.


    Media Post
    April 21, 2009
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  • How 5 Brands Scored Free Marketing

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    April 07, 2009

    How 5 Brands Scored Free Marketing

    Looking to focus on a young, hip demographic, Colt 45 (perhaps best known as Billy Dee Williams' preferred malt liquor) used a microsite http://www.workseverytime.com, an underground comic book aesthetic, a painfully honest tagline ("Works every time"), and a partnership with Vice magazine to share stories that revolve around the beverage.


    iMedia Connection
    April 07, 2009
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  • Wanna Be a Winner for Life?

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    April 02, 2009

    Wanna Be a Winner for Life?

    Washington's Lottery recently announced the launch of the Life Series, a collection of four Scratch games featuring prizes awarded over a winner's lifetime.  Comprised of a group of Scratch tickets themed around lifetime prizes, the tickets are called Set For Life, Rich For Life, Lucky For Life and Cash For Life.


    CWU Press
    April 02, 2009
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  • Recession Roundup

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    February 02, 2009

    Recession Roundup

    Sure, times are tough, but history has shown that recessions can lead to innovation and enlightened ways of thinking.  Here, creatives reflect on opportunites to be mined on the tough road ahead, we present some of the most brilliant breakthroughs to come out during financial slumps, and Argentine execs share lessons learned from surviving one of the world's most famous economic meltdowns.


    Creativity
    February 02, 2009
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  • CWU Triumphs At Beverage Dynamic Awards

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    January 26, 2009

    CWU Triumphs At Beverage Dynamic Awards

    SEATTLE — Cole & Weber United emerged a big winner at the Beverage Dynamic Awards 2008. These awards recognize the best advertising, promotion, package and merchandishing materials in the beverage alcohol industy.  Cole & Weber United stands out with wins across multiple categories of Colt 45 and Livingston Cellars campaigns.


    CWU Press
    January 26, 2009
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  • IOC Chooses Cole & Weber to Head Creative and Media Planning

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    December 02, 2008

    IOC Chooses Cole & Weber to Head Creative and Media Planning

    The International Olympic Committee has tapped Seattle-based Cole & Weber United as its global creative and media planning agency–and is first assignment will be a campaign to get young people fired up about the Games.


    Advertising Age
    December 02, 2008
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  • Cole & Weber Featured in Sign Cafe magazine

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    November 01, 2008
  • Cole & Weber Agency Newsletter, October 2008

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    October 30, 2008

    Cole & Weber Agency Newsletter, October 2008

    Hey, all. Happy fall. What a crazy past few weeks, eh? Makes us think creativity is more important than ever–time to do more with less.  Innovate and find new solutions.  Great opportunities ahead, even amid the chaos.

    Regardless, it's been a busy few months here in Seattle.  We wanted to share a quick glance at the latest from our team.  Cheers!


    CWU Press
    October 30, 2008
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  • Todd Grant is a guest critic for Best Ads on TV

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    October 28, 2008

    Todd Grant is a guest critic for Best Ads on TV

    As Executive Creative Director at WPP's Seattle-based Cole & Weber United, Todd is charged with driving the agency's creative turnaround and breathing new life into sleepy brands that need a shot of life.  Todd joined Cole & Weber United in 2006 from Publicis West, where he served as Creative Director.  In his role, Todd worked for an impressive roster of brands including T-Moblie, Washington's Lottery and the Surfrider Foundation.  Todd's Surfrider campaign was recognized at the One Show, Archive and the International Advertising Festival in Cannes.


    Best Ads On TV
    October 28, 2008
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  • Real Ad Men Talk About Mad Men

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    October 17, 2008

    Real Ad Men Talk About Mad Men

    Every week on AMC TV's Mad Men, the men and women at Sterling Cooper create and design retro 1960s ad campaigns, all while obsessively chain smoking, drinking and womanizing.

    Looking for a little fact in the fiction of Mad Men, Wired.com is asking some real-world ad men and women to talk about the show's realism and relevance to the advertising industry today.  This week, we spoke with Mike Doherty, president of Cole & Weber United.


    Wired
    October 17, 2008
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  • CWU named AOR for Washington’s Lottery

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    October 10, 2008

    CWU named AOR for Washington’s Lottery

    OLYMPIA— Seattle-based Cole & Weber United has been named the "successful bidder" for the new advertising and public relations (PR) contract for Washington’s Lottery. Long known for its funny and creative advertising campaigns, the Lottery contract is highly sought among advertising agencies. Cole & Weber United was among more than a dozen advertising agencies which bid on the account. The advertising agency will partner with Edelman to provide public relations duties for the contract. The total Lottery contract is valued at $12 million annually over three years with the possibility of two (2) one-year extensions. The contract covers agency fees and costs such as production, creative development, media planning and buying, etc.


    CWU Press
    October 10, 2008
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  • Cole & Weber Wins Washington's Lottery

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    August 28, 2008

    Cole & Weber Wins Washington's Lottery

    WPP Group's Cole & Weber United has prevailed in the $12 million Washington's Lottery review.

    A client representative confirmed that Cole & Weber was "the apparent successful bidder," and would be awarded the business pending the outcome of the states's final approval process.


    Adweek
    August 28, 2008
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  • Cole & Weber: Create deep dive industry experiences

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    August 05, 2008

    Cole & Weber: Create deep dive industry experiences

    Industry relevance was once a column of client logos. Today, it's a sense of the experience.  Of speaking the language, having apropos theories, demonstraing a targeted approch.

    Cole & Weber brings a great example to life on this microsite showcasing their experience in the wine category. It's peppered with thought leadership.  Has a taste of quality, a note of investment and a nose of confidence.  (Metaphor–and–officially exhausted).


    AdverGirl
    August 05, 2008
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  • Washington Post: Beer Marketers Still Slow to Pour Dollars Online

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    July 16, 2008

    Washington Post: Beer Marketers Still Slow to Pour Dollars Online

    While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch.  Beyond the hoopla over online marketing by Anheuser-Busch, other beer companies, despite having a younger, male demographic than, say, comsumer packaged goods marketers, have been pretty reluctant to change their methods.


    Washington Post
    July 16, 2008
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  • Beer Marketers Still Slow to Pour Dollars Online

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    July 15, 2008

    Beer Marketers Still Slow to Pour Dollars Online

    While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch.  Beyond the hoopla over online marketing by Anheuser-Busch, other beer companies, despite having a younger, male demographic than, say, comsumer packaged goods marketers, have been pretty reluctant to change their methods.


    paidContent
    July 15, 2008
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  • Cole & Weber United Wins Gold Effie

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    June 05, 2008

    Cole & Weber United Wins Gold Effie

    The Seattle-based creativity company Cole & Weber United (http://www.cwunited.com), part of WPP’s United Group of Creative Agencies, was awarded a Gold Effie in the Beverages/Alcohol category for their "Jug Simple" campaign for Carlo Rossi Vineyards. The “Jug Simple” executions worked to reimagine the Carlo Rossi brand in the public eye with a fully integrated, consumer-facing advertising, PR, and word-of-mouth campaign that played out on the local and national level. Cole & Weber’s campaign celebrated the iconic Carlo Rossi jug by using it as a building block to create and design a custom furniture line. “We are honored that the Jug Simple campaign was recognized for the results it delivered,” said Mike Doherty, President, Cole & Weber United. “We applaud the Cole & Weber team on this accomplishment and for re-energizing a fantastic brand.” The Carlo Rossi campaign spurred an increase in sales among a younger audience of 21-29-year old wine drinkers, rejuvenated a tired sales force allowing them to maintain shelf space in a crowded category and created well over 12MM unpaid media impressions due to the uniqueness of the campaign. Effie award winners are determined by a pool of judges who score Effie entries based on the following criteria: 70 percent accounting for the Strategic Challenge, Idea and Bringing the Idea to Life and 30 percent accounting for the campaign’s results. The judges’ scores determine which marketing efforts will be awarded a gold, silver or bronze Effie trophy.


    CWU Press
    June 05, 2008
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  • How to Stay Above the Fray During the Down Times

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    June 01, 2008

    How to Stay Above the Fray During the Down Times

    It is quite apparent that many local businesses whose owners do not greet their customers/clients when they first inquire about their services and products may not have more than a notion of who their consumers really are and their shopping patterns, current needs and wants. Today, with myriad choices, consuming has become like a treasure hunt–a constant search through the world’s incredibly vast and ever-changing store of goods and services, with the goal of finding the perfect value and best product offering every time. There are so many products within each merchandise class, and in so many different configurations, and at so many different price points, the consumer looks at the market as a huge flea market filled with amazing gems and surprises. The marketplace is a place where consumers can roam without restraint and always find something of interest, whether it is an unexpected item tucked onto a shelf at the Dress Barn, or a 40 percent mark-down at Williams-Sonoma. Yet, when we have asked clients at media companies to give us a typical snapshot of their customer/client, they rub their chin and, and mostly can only provide an age range, but not their household income, overall profile, simple lifestyle, or in many cases, a selling or closing rate.

    So a short synopsis of what media clients need to know and how media is so much a part of ev- eryone’s life is what this article will entail.


    Retail Insights
    June 01, 2008
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  • Tylenol Should "Feel Better" About New Ad Campaign

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    March 03, 2008

    Tylenol Should "Feel Better" About New Ad Campaign

    Mike Doherty is president of Cole & Weber, a shop he dubbed "a creativity company which designs experiences that have a strong business impact." Recently, his Seattle-based agency helped reinvigorate a number of iconic brands, including Colt 45, Rainier Beer and Carlo Rossi.  Other clients include Nike and Jones Soda.  Under the leadership of this 20-year veteran, Cole & Weber has twice been recognized as a Brandweek Guerrilla Marketer of the Year.  Doeherty oversees client strategy, agency operations and explores new ways to expand the boundaries of traditional advertising.  All of which can give a man a headache every now and again.  Here are his thoughts about pain relief and Tylenol's new camaign for Deutsch, New York.


    Peer Review
    March 03, 2008
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  • Super AdFreak to host live Super Bowl Chat

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    February 01, 2008

    Super AdFreak to host live Super Bowl Chat

    After unleashing a 22-headed blog monster during last year's Super Bowl, this year we'll be trying something a little different on the big day: a live chat.  Beginning around kickoff time, a handful of industry creatives, as well as Barbara Lippert and Eleftheria Parpis of Adweek, will be discussing the Super Bowl advertising as it happens over on our pigskin blog, SuperAdFreak.  Those scheduled to participate include Steve Bassett of the Martine Agency, William Gelner of 180, Todd Grant of Cole & Weber, Eric Hirshberg of Deutsch/LA, Jason Karley of DDB Chicago, Bob Moore of Publicis, Ted Royer of Droga 5, and Rob Schwartz of TBWA\Chiat\Day.  So, please join us on Sunday afternoon at SuperAdFreak.com as our crack team discusses, in real time, the best and worst of the day's commercials.


    Ad Freak
    February 01, 2008
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  • No More Billy Dee & Pool Halls: Cole & Weber Hips Up Colt 45

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    January 31, 2008

    No More Billy Dee & Pool Halls: Cole & Weber Hips Up Colt 45

    Pabst Brewing Co., with a campaign from Seattle boutique Cole & Weber is rebranding the old malt liquor with a hip, urban style campaign. Outdoor, digital and print ads espouse what it calls "The Tales of Colt 45," with graphic-novel-type strips that show young drinkers enjoying alcohol-fueled adventures. And in a bold and brilliant (but controversial move), some of the creative appears to be drawn on brown paper bags, featuring the artwork of Jim Mahfood.


    if it's hip, it's here.
    January 31, 2008
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