Cole & Weber United - How We Work
Unheard of though it might seem, it's true: we've managed to unravel, sniff out and condense into three simple steps the entire mind-blowing experience of unearthing a giant idea. But make no mistake—you sweat a lot during the digging. Agency and client. Collaborating. Lifting up the best ideas.
1. Find the Bit
Something out there can be made irrefutably, unarguably and absolutely yours. This is the bit; every company has one. Some bits are buried deep. Some are not.
2. Make it Big
Take the bit, hold it up, and show everyone why they should care.
Sometimes it’s done with a network TV show, sometimes a branded energy drink, and sometimes an ad.
Always, it’s a combination of things which, taken as a whole, resembles more of a movement than an ad campaign.
3. Let People Say Yes
It's scientific fact (we saw it on discovery channel): screaming can hurt the ears and eventually cause deafness. We prefer conversations that leave people wanting to tune into your TV show. Link to your viral film. Replay your spot on their DVR. Tear out your ad and tape it to the fridge.
But there's oh-so-much more. Now that you've had a glimpse into how we work, here's a peek into the rest of our story.
