Cole & Weber

Washington's Lottery

Status: Clickable

Thumbnail :

Categories: Clients;RecreationEntertainment;

An innovator in lottery marketing.

  • Fa La La La Lottery

    Special Link: http://www.walottery.com/holiday/

    Washington's Lottery is celebrating a different kind of holiday season--a season where you can mix things up a bit, bring the fun, and give bigger than you ever could have imagined. more

    Client: Washington's Lottery

    Brochure: Labatt

    Fa La La La Lottery

    Washington's Lottery is celebrating a different kind of holiday season--a season where you can mix things up a bit, bring the fun, and give bigger than you ever could have imagined.

    view project
  • Group Play

    Humans are social creatures, always doing stuff together.  The Lottery shouldn’t be any different.  Through the Group Play App from Washington’s Lottery people can bring their … more

    Client: Washington's Lottery

    Brochure: Labatt

    Group Play

    Humans are social creatures, always doing stuff together.  The Lottery shouldn’t be any different.  Through the Group Play App from Washington’s Lottery people can bring their friends together to help increase your chances of winning and boost their collective imaginations.

    view project
  • Department of Imagination #IFIWON

    By promoting the hashtag #ifiwon, we received thousands of ideas about what people would do if they won the lottery. These tweets became fuel for our campaign. Many of the initial submissions were … more

    Client: Washington's Lottery

    Brochure: Labatt

    Department of Imagination #IFIWON

    By promoting the hashtag #ifiwon, we received thousands of ideas about what people would do if they won the lottery. These tweets became fuel for our campaign. Many of the initial submissions were rather expected, but we visualized them in surprising ways to show just how imaginative and outlandish lottery dreams can be.

    view project
  • Mobile Site

    A new mobile experience for the Lottery lets players check their numbers and see if they won, right from their mobile device. more

    Client: Washington's Lottery

    Mobile Site

    A new mobile experience for the Lottery lets players check their numbers and see if they won, right from their mobile device.

    view project
  • Bad Gift Face

    Small gifts can sometimes be the worst. Instead of giving a gift card or pair of socks, why not give the small gift that could turn into something big. more

    Client: Washington's Lottery

    Bad Gift Face

    Small gifts can sometimes be the worst. Instead of giving a gift card or pair of socks, why not give the small gift that could turn into something big.

    view project
  • Veterans Raffle

    Sometimes even heroes need help. So with every purchase of a Lottery Raffle ticket, we'll donate money to support veterans returning home.

    more

    Client: Washington's Lottery

    Veterans Raffle

    Sometimes even heroes need help. So with every purchase of a Lottery Raffle ticket, we'll donate money to support veterans returning home.

    view project
  • Learn to Lottery

    We’re dispelling Washingtonians' fears by demonstrating that there’s no wrong way to play the Lottery. In fact, it’s easy, engaging and fun. more

    Client: Washington's Lottery

    Learn to Lottery

    We’re dispelling Washingtonians' fears by demonstrating that there’s no wrong way to play the Lottery. In fact, it’s easy, engaging and fun.

    view project
  • Man of the Match

    Building on the rampant fandom surrounding the Seattle Sounders Football Club, we gave fans the chance to rally behind their favorite player to play and win together. more

    Client: Washington's Lottery

    Man of the Match

    Building on the rampant fandom surrounding the Seattle Sounders Football Club, we gave fans the chance to rally behind their favorite player to play and win together.

    view project
  • Beneficiary

    Now every Lottery ticket fuels more than just one person’s imagination—it helps fund kids’ dreams of going to college. more

    Client: Washington's Lottery

    Beneficiary

    Now every Lottery ticket fuels more than just one person’s imagination—it helps fund kids’ dreams of going to college.

    view project
  • Give Scratch a Second Chance

    Most often, non-winning Scratch tickets get quickly thrown in the recycle bin.  But what if those tickets carried more potential?  This work created a movement that encouraged people to give … more

    Client: Washington's Lottery

    Give Scratch a Second Chance

    Most often, non-winning Scratch tickets get quickly thrown in the recycle bin.  But what if those tickets carried more potential?  This work created a movement that encouraged people to give their Scratch ticket a second chance – and in doing so, give themselves one as well. 

    view project