Washington's Lottery
Status: Clickable
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Categories: Clients;RecreationEntertainment;
An innovator in lottery marketing.
Client: Washington's Lottery
Imagine a Better Day with Scratch
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Humans are social creatures, always doing stuff together. The Lottery shouldn’t be any different. Through the Group Play App from Washington’s Lottery people can bring their … more
Client: Washington's Lottery
Brochure: Labatt
Group Play
Humans are social creatures, always doing stuff together. The Lottery shouldn’t be any different. Through the Group Play App from Washington’s Lottery people can bring their friends together to help increase your chances of winning and boost their collective imaginations.
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Client: Washington's Lottery
Powerball
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By promoting the hashtag #ifiwon, we received thousands of ideas about what people would do if they won the lottery. These tweets became fuel for our campaign. Many of the initial submissions were … more
Client: Washington's Lottery
Brochure: Labatt
Department of Imagination #IFIWON
By promoting the hashtag #ifiwon, we received thousands of ideas about what people would do if they won the lottery. These tweets became fuel for our campaign. Many of the initial submissions were rather expected, but we visualized them in surprising ways to show just how imaginative and outlandish lottery dreams can be.
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Special Link: http://www.youtube.com/watch?v=N49-jVTk-d8
Client: Washington's Lottery
Department of Imagination
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A new mobile experience for the Lottery lets players check their numbers and see if they won, right from their mobile device. more
Client: Washington's Lottery
Mobile Site
A new mobile experience for the Lottery lets players check their numbers and see if they won, right from their mobile device.
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Small gifts can sometimes be the worst. Instead of giving a gift card or pair of socks, why not give the small gift that could turn into something big. more
Client: Washington's Lottery
Bad Gift Face
Small gifts can sometimes be the worst. Instead of giving a gift card or pair of socks, why not give the small gift that could turn into something big.
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Sometimes even heroes need help. So with every purchase of a Lottery Raffle ticket, we'll donate money to support veterans returning home.
Client: Washington's Lottery
Veterans Raffle
Sometimes even heroes need help. So with every purchase of a Lottery Raffle ticket, we'll donate money to support veterans returning home.
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We’re dispelling Washingtonians' fears by demonstrating that there’s no wrong way to play the Lottery. In fact, it’s easy, engaging and fun. more
Client: Washington's Lottery
Learn to Lottery
We’re dispelling Washingtonians' fears by demonstrating that there’s no wrong way to play the Lottery. In fact, it’s easy, engaging and fun.
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Building on the rampant fandom surrounding the Seattle Sounders Football Club, we gave fans the chance to rally behind their favorite player to play and win together. more
Client: Washington's Lottery
Man of the Match
Building on the rampant fandom surrounding the Seattle Sounders Football Club, we gave fans the chance to rally behind their favorite player to play and win together.
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Now every Lottery ticket fuels more than just one person’s imagination—it helps fund kids’ dreams of going to college. more
Client: Washington's Lottery
Beneficiary
Now every Lottery ticket fuels more than just one person’s imagination—it helps fund kids’ dreams of going to college.
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Most often, non-winning Scratch tickets get quickly thrown in the recycle bin. But what if those tickets carried more potential? This work created a movement that encouraged people to give … more
Client: Washington's Lottery
Give Scratch a Second Chance
Most often, non-winning Scratch tickets get quickly thrown in the recycle bin. But what if those tickets carried more potential? This work created a movement that encouraged people to give their Scratch ticket a second chance – and in doing so, give themselves one as well.
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