Cole & Weber

Contents tagged with Sociability and Social Media

  • 6 Ways to be a Pinterest Superstar

    6 Ways to be a Pinterest Superstar

    read article
    June 27, 2012
    6 Ways to be a Pinterest Superstar

    6 Ways to be a Pinterest Superstar

    By Britt Peterson, Director of Growth Strategy at Cole & Weber United

    The launch of another social community can often cause brands to flock around it like pigeons to a breadcrumb. They want to know the next new thing and feel they must "be there" in order to be relevant.

    But Pinterest isn't just another social community. It's an inspiration hub.

    Pinterest brings the fun of window shopping, watching an episode of "House Hunters," and flipping through a travel magazine all into one experience. So it's no wonder the average time spent there is over an hour per visit.

    Pinterest is aspirational. While Facebook is all about me -- where I am and what I'm doing -- Pinterest is the place where we can share who we want to be, what we want to do, or where we want to go. Those are powerful insights that brands can leverage.

    We recently completed a study on human sociability -- called Project Butterfly...

    Read the rest of Britt's article here


    iMedia
    June 27, 2012
    Download PDF
  • Project Butterfly

    Special Link: http://vimeo.com/35015264

    We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating … more

    Client: Cole & Weber United

    Project Butterfly

    We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.

    view project
  • Project Butterfly

    Project Butterfly

    read article
    June 14, 2012
    Project Butterfly

    Project Butterfly

    Along with The Palmerston Group, Cole & Weber just completed an innovative research project called Project Butterfly to help brands become more sociable. It's a qualitative study using a diverse range of research methods including immersive ethnography and social experiments in six cities for 3 months.  We examined people's social conventions both offline and offline, the characteristics that differentiate truly sociable people from hyper-connectors and how understanding that behavior can provide key lessons for marketers in building and adopting sociable behavior. To find out more or for a complete presentation of the results, contact Mike Doherty at mike.doherty@cwunited.com.

    To watch the Project Buttery Trailer click here


    June 14, 2012