Cole & Weber

Contents tagged with Sociability and Social Media

  • Happy Holidays from everyone at Cole & Weber United!

    Happy Holidays from everyone at Cole & Weber United!

    read article
    December 22, 2014
    Happy Holidays from everyone at Cole & Weber United!

    Happy Holidays from everyone at Cole & Weber United!

    We put together a little film of 45 of your favorite holiday classic movies and told their stories in a nutshell. We're talking teeny-tiny nutshells here, friends.

     

    The film was picked up by AgencySpy as one of the most innovated agency holiday cards of the season. You can ready the piece here.

     

    You can check out the full, original, “teeny-tiny” film here: www.nutshellclassics.com


    December 22, 2014
  • Cole & Weber United Lands Hawaiian Air

    Cole & Weber United Lands Hawaiian Air

    read article
    January 02, 2014
    Cole & Weber United Lands Hawaiian Air

    Cole & Weber United Lands Hawaiian Air

    Cole & Weber United has landed the Hawaiian Airlines account after a review that included incumbent Razorfish.

    C&WU president Mike Doherty said the work will begin immediately to “primarily create digital programs to increase awareness and preference booking on Hawaiian Airlines.”

    “We enjoyed the Hawaiian Airlines team from our first meeting and look forward to a long and rewarding relationship,” he added.

    Doherty explained that the work will be as the digital Agency of Record. “They don’t really have a brand AOR, as the majority of their work is digital.”

    Besides Razorfish and C&WU, the finalists for the account were California-based Butler Shine Stern and New York City-based Neo@Ogilvy.

    Hawaiian Airlines, founded in 1929, is the oldest U.S. carrier to have never had a fatal accident or had an accident with a hull loss.

    In addition, Hawaiian Airlines was the No. 1 on-time carrier in the U.S. from 2003 to 2006, when Aloha Airlines took the No 1 spot by a narrow margin, pushing Hawaiian to a close second.

    The carrier’s hubs are Honolulu Int’l Airport and Kahului Airport, from which its 49 jets fly to 28 different destinations in the U.S., Far East, Australia and the Pacific Islands.


    MARKETING
    January 02, 2014
    marketing HA-1.pdf
  • Hawaiian Airlines appoints Cole & Weber United as Global Digital Agency of Record

    Hawaiian Airlines appoints Cole & Weber United as Global Digital Agency of Record

    read article
    January 02, 2014
    Hawaiian Airlines appoints Cole & Weber United as Global Digital Agency of Record

    Hawaiian Airlines appoints Cole & Weber United as Global Digital Agency of Record

    SEATTLE, WA (January 2, 2014) – Cole & Weber United, a creativity company located in Seattle, WA, today announced it has been awarded digital agency of record for Hawaiian Airlines. This comes following a formal agency review that included the incumbent Razorfish, Butler Shine, and Neo@Ogilvy.

    The agency will be responsible for creating digital marketing campaigns, nationally as well as internationally in Australia, New Zealand, China and Japan. Cole & Weber’s strategic impact will span online digital campaigns, tablet, mobile and social platforms.

    The partnership is expected to roll out new work this spring.

    "We enjoyed the Hawaiian Airlines team from our very first meeting and we are excited to bring the extraordinary inflight experience to life through their digital advertising," said Mike Doherty, President of Cole & Weber United. They have grown their routes extensively so its an exciting time to be part of Hawaiian Airlines.

    Select Resources International managed the review for Hawaiian Airlines.

    Entire release attached below.


    January 02, 2014
    HA_CWU Release11-1.pdf
  • 6 Ways to be a Pinterest Superstar

    6 Ways to be a Pinterest Superstar

    read article
    June 27, 2012
    6 Ways to be a Pinterest Superstar

    6 Ways to be a Pinterest Superstar

    By Britt Peterson, Director of Growth Strategy at Cole & Weber United

    The launch of another social community can often cause brands to flock around it like pigeons to a breadcrumb. They want to know the next new thing and feel they must "be there" in order to be relevant.

    But Pinterest isn't just another social community. It's an inspiration hub.

    Pinterest brings the fun of window shopping, watching an episode of "House Hunters," and flipping through a travel magazine all into one experience. So it's no wonder the average time spent there is over an hour per visit.

    Pinterest is aspirational. While Facebook is all about me -- where I am and what I'm doing -- Pinterest is the place where we can share who we want to be, what we want to do, or where we want to go. Those are powerful insights that brands can leverage.

    We recently completed a study on human sociability -- called Project Butterfly...

    Read the rest of Britt's article here


    iMedia
    June 27, 2012
    Download PDF
  • Project Butterfly

    Special Link: http://vimeo.com/35015264

    We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating … more

    Client: Cole & Weber United

    Project Butterfly

    We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line.  We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.

    view project
  • Project Butterfly

    Project Butterfly

    read article
    June 14, 2012
    Project Butterfly

    Project Butterfly

    Along with The Palmerston Group, Cole & Weber just completed an innovative research project called Project Butterfly to help brands become more sociable. It's a qualitative study using a diverse range of research methods including immersive ethnography and social experiments in six cities for 3 months.  We examined people's social conventions both offline and offline, the characteristics that differentiate truly sociable people from hyper-connectors and how understanding that behavior can provide key lessons for marketers in building and adopting sociable behavior. To find out more or for a complete presentation of the results, contact Mike Doherty at mike.doherty@cwunited.com.

    To watch the Project Buttery Trailer click here


    June 14, 2012