Special Link: https://vimeo.com/142155002
Special Link: https://vimeo.com/138680103
Special Link: https://vimeo.com/142155108
Special Link: https://vimeo.com/134337240
Harmonix Music Systems
Special Link: https://vimeo.com/136636249
If you wanted capture the true spirit of the Seahawks in one commercial, you'd of course have to have a massive 12th Man flag, Taima the hawk, a Hawks helmet car, a house painted entirely in team colors, and at least three Hall of Famers. All that and more is in a wonderful new spot for the Seahawks.
To see the Kiro Radio segment please click here
New work, new business, new hires and more! What's Up at C&W — September, 2015.
What were we doing Thursday night? We were accepting our BEST IN SHOW ADDY of course!Thanks to Ste. Michelle Wine Estates for being a fantastic partner!http://crowdsourcedcabernet.com/#SeattleADDYs #crowdsourcedcabernet
SEATTLE, WA – To shoot the Washington's Lottery spot "Morning Coffee" the creative people at advertising firm Cole and Weber first needed to find someone who could fly. That someone is Seattle resident Matt Gerdes. "Matt is maybe one of the most level headed, calm individuals that I have ever met," says Todd Derksen. With more than a thousand wingsuit flights under his belt, Gerdes has skills.The shoots involve lots of set up, multiple re-takes and hours upon hours of post-production.The zipline sequence in "Morning Coffee" was all done with a green screen at Seattle Grip and Lighting."People think it's glamorous I'm sure," says Washington's Lottery's Marketing Director Randy Warick, "but you know what? It's long days." What counts of course is the final product.To see the King 5 News Evening Magazine segment please click here.
The Hammerquist Studios Team joins Cole & Weber United SEATTLE, WA – The team at Hammerquist Studios has joined Cole & Weber United (CWU) to become CWU’s “Active Lifestyle” division. Hammerquist Studios’ tremendous experience in the active consumer segment will be a great addition to Cole & Weber’s experience with K2, Nike, e-Vent, and Aspen. At CWU, Hammerquist’s clients now have access to additional resources in research, creative development, brand strategy and media planning/buying. Likewise, the Hammerquist team will strengthen CWU’s digital and active consumer expertise. "Every person on the Hammerquist Studios team authentically lives an active life outdoors so they live and breathe what they sell and it shows in the authenticity of their work and the great relationships they have with their clients, said Mike Doherty, CWU President. CWU and The Hammerquist Team began collaborating more closely in 2014 and after several successful collaborations for Canadian Mountain Holidays, Columbia Crest and SOG, it seemed only natural to join forces. "Our teams are very complimentary especially in the digital spaceand being a long-time fan and alumni of Cole & Weber, it seemed only natural", said Founder Fred Hammerquist. Along with the Hammerquist team, CWU is pleased to welcome category leading clients in the outdoor industry including Canadian Mountain Holidays, Sage, eVent Fabrics, Taos, Sea to Summit and SOG Knives to name a few. To learn more about Hammerquist Studios, its history, clients, and the expertise they bring to CWU, check out their website here.
We put together a little film of 45 of your favorite holiday classic movies and told their stories in a nutshell. We're talking teeny-tiny nutshells here, friends.
The film was picked up by AgencySpy as one of the most innovated agency holiday cards of the season. You can ready the piece here.
You can check out the full, original, “teeny-tiny” film here: www.nutshellclassics.com
October 24, 2014 Cole & Weber United Hires Executive Creative Director SEATTLE, WA – Patrick McKay has joined Cole & Weber United (CWU) as Executive Creative Director. Patrick will lead the creative team and will be an integral part of theagency management team. McKay comes to CWU after a successful stretch of freelance with such agencies as Mullen, Crispin Porter + Bogusky, Publicis, Mother and BBDO, among others. Prior to that, Patrick was a CD at both Wieden & Kennedy London, and Goodby, Silverstein & Partners in San Francisco.McKay brings a breadth of client experience to CWU from across industries including technology, retail, packaged goods, financial institutions and non-profits. He’s created award-winning effective campaigns for notable clients like Starbucks, Microsoft, Milk, Viacom, Nokia, Comcast, Honda, and more. When asked why Cole & Weber, Pat says “CWU has been very good over the years at breaking away from traditional campaign models. Oftentimes before everyone else. You can see it when you walk around the agency. They’re always trying new stuff.”Mike Doherty, CWU president says, “Pat is an awesome addition to the team. After winning Hawaiian Airlines and renewing the Washington State Lottery for another six years, Pat’s talent will ensure we continue our growth and momentum. I’ve known Pat for years and he’s not only a great talent but also a great guy. I look forward to being his partner.”Patrick’s work has gained him recognition and awards from The One Show, Cannes, The Effies, The Clios, New York Art Directors Club, the Webbys, D&AD, and the Emmys, to name a few. He’s also contributed essays to McSweeney’s Internet Tendency and other humor sites.McKay holds a BA from Carroll College and an MS from Virginia Commonwealth University’s Adcenter.
Cole & Weber United has landed the Hawaiian Airlines account after a review that included incumbent Razorfish.C&WU president Mike Doherty said the work will begin immediately to “primarily create digital programs to increase awareness and preference booking on Hawaiian Airlines.”“We enjoyed the Hawaiian Airlines team from our first meeting and look forward to a long and rewarding relationship,” he added.Doherty explained that the work will be as the digital Agency of Record. “They don’t really have a brand AOR, as the majority of their work is digital.”Besides Razorfish and C&WU, the finalists for the account were California-based Butler Shine Stern and New York City-based Neo@Ogilvy.Hawaiian Airlines, founded in 1929, is the oldest U.S. carrier to have never had a fatal accident or had an accident with a hull loss.In addition, Hawaiian Airlines was the No. 1 on-time carrier in the U.S. from 2003 to 2006, when Aloha Airlines took the No 1 spot by a narrow margin, pushing Hawaiian to a close second.The carrier’s hubs are Honolulu Int’l Airport and Kahului Airport, from which its 49 jets fly to 28 different destinations in the U.S., Far East, Australia and the Pacific Islands.
SEATTLE, WA (January 2, 2014) – Cole & Weber United, a creativity company located in Seattle, WA, today announced it has been awarded digital agency of record for Hawaiian Airlines. This comes following a formal agency review that included the incumbent Razorfish, Butler Shine, and Neo@Ogilvy. The agency will be responsible for creating digital marketing campaigns, nationally as well as internationally in Australia, New Zealand, China and Japan. Cole & Weber’s strategic impact will span online digital campaigns, tablet, mobile and social platforms.The partnership is expected to roll out new work this spring."We enjoyed the Hawaiian Airlines team from our very first meeting and we are excited to bring the extraordinary inflight experience to life through their digital advertising," said Mike Doherty, President of Cole & Weber United. They have grown their routes extensively so its an exciting time to be part of Hawaiian Airlines. Select Resources International managed the review for Hawaiian Airlines.
Entire release attached below.
Cole & Weber United has hired a new fourth partner.Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years at TBWA\Chiat\Day, New York, where she led a key global account: GlaxoSmithKline, which includes anti-smoking brand Nicorette and Aquafresh toothpaste. Rowny "brings really great experience working with some of the worlds most iconic brands—from Coca-Cola to some of the Kraft brands and ConAgra brands to Mercedes-Benz and Nestlé and Unilever," said Mike Doherty, president of Cole Weber.Cole & Weber United's accounts include the International Olympic Committee, Chateu Ste. Michelle Winery, Tree Top, Microsoft and the Washington State Lottery. The agency employs about 60 staffers, all based at its Seattle offices. Rowny, who starts Oct. 1, is moving from New York for the job.The agency's other three partners are executive creative director John Maxham, director of insights and culture James Mackenzie and Doherty. Britt Peterson, formerly partner and director of growth strategy, has left for Publicis, Seattle. New business responsibilities at Cole & Weber United will be split between Doherty and Rowny.At TBWA\C\D, Rowny was a worldwide managing director. The GSK business is shared by the shop and its WorldHealth subsidiary, so Rowny worked across both. With her exit, the agency has named two account directors to lead GSK: Louise Fischer in New York and Mike Wortley in London, a TBWA representative said.Earlier in her career, Rowny was a client services director at SapientNitro. As a member of Nitro prior to its acquisition by technology company Sapient, she led ConAgra accounts like Healthy Choice and Hebrew National.Rowny's resumé also notes stops at Ogilvy & Mather and PricewaterhouseCoopers, where she was a change management consultant. That combination of consulting and creative agency experience distinguished her from other candidates, said Doherty.Read Adweek article here